Beko is a brand, which believes that sports has a very important role in life. Beko shares excitement and the passion of sports fans with its global sponsorships since its establishment.
In 2006, Beko started to invest on basketball with Turkish Basketball League. At the same time Beko All Star Weekends started to be organized and turned into a traditional organization since then.. In 2009, Beko continued to, being the sponsor of worlds’ biggest basketball organizations like; FIBA Asia Basketball Championship, FIBA Eurobasket ‘09, Bundesliga and Russian Basketball League. In addition to this, Beko also continued globally to invest on basketball with the presenting sponsor of FIBA World Basketball Championship 2010 in Turkey and Eurobasket 2011 in Lithuania. The last investment of Beko towards basketball, is being the title sponsor of Lithuanian Basketball League in 2011.
Since then; 4 top leagues in Europe, are called “Beko Basketball League” and worlds biggest basketball organizations are proudly presented by Beko.