Sports: a way to build emotions and synergy between people.

From Beko “Sponsor of basketball” to the entire world with pride…

Beko is a global brand who believes in the importance of sports in people’s lives. For this reason Beko supports all sporting events, mainly basketball. Beko’s “dynamic, entertaining and young” character is inline with the nature of basketball. Beko also believes that sports play a major role in the growth of young generations. Basketball is a sport that leads to the development of communication and social skills such as teamwork, quick thinking and self esteem. Basketball represents the same values and targets that Beko possesses, competing in a fair setting with ever-growing ambition to be the leader. Beko commenced its basketball adventure in 2006 by becoming the title sponsor of the Turkish Basketball League. The league has been running under the name of “Beko Basketball League” for 7 years. It has also become the name sponsor of Basketball Bundesliga, one of the most significant basketball leagues, for six years since 2009/2010 season. As a competitive league, Beko Basketball Bundesliga has always had a good reputation in the international arena.

In 2011 Beko carried its international league sponsorships one step further and became the sponsor of Russian Basketball League as well. The league has started to be named as “Beko Professional Basketball League” in 2011, Beko has become the name sponsor of Lithuania Basketball League, LKL. Lithuania is known with their love in basketball and LKL is one of the most successful Leagues of Europe as well. Finally, Beko made its latest contribution to basketball in 2012 by becoming the title sponsor of another top-tier basketball league, which is Italian “Lega Basket”. Beko has been the title sponsor of Beko Lega Basket since September 2012.

Beko, aside from the league sponsorships, gave great support to international championships as well starting with main sponsorships for “2009 FIBA Asian Basketball Championships” organized in China and “Eurobasket 2009” organized in Poland. Beko challenged itself and became the “Presenting Sponsor” of 2010 World Basketball Championship, which shall be held every four years, bringing the strongest teams together. Beko was also the presenting sponsor of the European Basketball Championships 2011 held in Lithuania. Beko keeps on standing by the basketball fans all around the world by supporting two forthcoming organizations to be held in 2013 and 2014. Beko has become the Presenting Sponsor of 2013 FIBA EuroBasket, which will take place in Slovenia and of 2014 FIBA Basketball World Cup, which will take place in Spain.

BEKO Turkey Basketball League

Beko’s road has intersected with the Turkish Basketball League in the year 2006. BEKO Basketball League's passion has always increased with the sponsorship of BEKO. BEKO Basketball League includes teams with long-standing backgrounds such as Anadolu Efes, Banvit, Beşiktaş Milangaz, Fenerbahçe Ülker, Medical Park Galatasaray, Türk Telekom and Pınar Karşıyaka from which several young players were raised to Turkish Basketball.

Ever since the league's name changed to BEKO Basketball League in 2006, Fenerbahçe Ülker was crowned champion 4 times and 1 time runner-up, whereas 13 times league champions Anadolu Efes played 3 finals and won one trophy at the same period. Also, All Star weekends has embraced a different structure and became one of the major local sports events in Turkey.

BEKO Russian Basketball League

In 2010, Beko signed another major sponsorship agreement with Russian Basketball Federation and designated as the main sponsor of Russian Basketball League. Including important teams such as back to back champions CSKA, Unics Kazan, Khimki and Spartak Moscow, Russian Basketball League has become one of the major leagues of Europe. Beko All Star game is also organized in Russia for raising the basketball fans' emotion. With presence of many high-level players, Russian basketball fans are excited to meet with them on the All-Star weekend.

BEKO Bundesliga Basketball League

One of the significant sponsorships of BEKO was German Basketball League. In 2009, Beko was designated as the main sponsor of German Basketball League, where many important teams such as Alba Berlin, Brose Baskets, EWE Baskets race for the title. With Beko’s new sponsorship, German Basketball League began to develop. After the sponsorship deal, German football giant Bayern Munchen founded its new basketball team. Since then, EWE Baskets Oldenburg won the title in 2009, Brose Baskets won the title in 2010 and 2011. Beko also organized the Beko All Star Weekend in Germany after its success in Turkey.

BEKO Italian Basketball League

Beko, as part of its social responsibility, has always actively invested in the field of sports all over the world sharing its spirit with fans. Beko continues to contribute to basketball in Italy! Saturday 22nd September in 2012, Beko will link for the first time its brand to the Italian basketball world for the 2012 season of the League Supercup, which will be played against by Montepashi Siena and Pallacanestro Cantù.

BEKO Lithuania Basketball League

After the EuroBasket 2011 that took place in Lithuania, Beko signed a new sponsorship agreement with Lithuanian Basketball Federation and named as the main sponsor of Lithuanian Basketball League, where major Lithuanian teams such as Zalgiris Kaunas and Lietuvos Rytas race for the title. Last year, Z.Kaunas won the trophy. Also As a BEKO tradition, Beko All Star games will be organized in Lithuania in 2012.

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