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Sports: a way to build emotions and synergy between people

BEKO, the host of basketball in Europe!

BEKO, a brand that has supported sports since the day of its establishment, believes that sport is an element which brings great added value and excitement to life. Starting with their support of basketball with the Turkish Basketball League in 2006, BEKO is now one of the biggest contributors to basketball in Europe. BEKO harmonizes dynamic, entertaining and young brand values with the nature of basketball and takes the pride in being the title sponsor to numerous top basketball leagues in Europe, while it continues its Presenting Partnership with FIBA's flagship events, such as EuroBasket and FIBA Basketball World Cup.

With BEKO you always have the home advantage.

In 2013, Beko launched its new global sports communications concept; "Home Advantage". The campaign was first launched during EuroBasket 2013 in Slovenia. The "Home Advantage" umbrella campaign will extend to all of Beko’s global sports communications in the near future. This concept is based on the idea that BEKO provides advantages with technologies at home and with its sponsorships on the sporting field for all players and sports fans.