We are very excited to unveil our new brand logo for the first time through the FC Barcelona partnership and are privileged to have it appear on the jerseys for the coming season.
No matter where our success stories begin, each and every one of them starts with our inspiration to keep on changing for the better. And the reason that we are always trying for the better is people.
Their actions, their enthusiasm, their spirit are, in truth, what has been inspiring us today as in yesterday, for more than 60 years. Beko has always been motivated to make ‘change for the better’ by that spirit.The new logo signals the start of our new brand campaign based on our philosophy of ‘change for the better’. It is this very vision that has brought us together with FC Barcelona, whose values and vision in and out of football mirror our own.
FC Barcelona’s motto ‘Més que un club’ (More than a club) signifies their commitment to their fans and the wider community. Like them, BEKO continues to strive to make a difference to people’s lives through the constant pursuit of innovation and quest to be more, do more and achieve more.