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Beko Fresh Produce Promise Promotion
Beko Fresh Produce Promise Promotion

5m read

Beko Promises Dealers It Will Keep Customers’ Produce Fresh for 30 Days or It Will Buy Back Their Refrigerator
Beko Fresh Produce Promise Promotion
Beko Fresh Produce Promise Promotion Available

Europe’s leading home appliance brand guarantees its EverFresh+® technology

will provide a whole month of fruit and vegetable freshness


 “Beko Fresh Produce Promise” launching May 27

takes the guesswork out of predicting the next best-selling refrigerators

and targets dealers in need of immediate inventory


BOLINGBROOK, Ill.  (May 21, 2021) Beko U.S., Inc., a subsidiary of Europe’s leading home appliance brand, assures dealers it stands behind its refrigerators equipped with its proprietary EverFresh+® and Active Fresh Blue Light technology that promise to keep fruits and vegetables fresh for up to 30 days.

            Under terms of the Beko Fresh Produce Promise, if a new Beko refrigerator owner experiences anything less than a full month of produce freshness or is not completely satisfied, the global home appliance manufacturer will work with the dealer to issue a full refund or store credit. Customers must keep their refrigerators for the full 30-day freshness cycle and fulfill a few other simple requirements detailed on Beko’s dealer-specific webpage to qualify.  

The Beko Fresh Produce Promise is being previewed to dealers and the trade today by Beko US, Inc., President Zack Elkin in advance of its official launch on May 27, which is fittingly National Eat More Fruits and Vegetables Day, a holiday created in 2015 to encourage greater consumption of fresh produce. The promotion window is scheduled through July 11, 2021.

According to Elkin, the Beko Fresh Produce Promise is valid on any of the ten Beko refrigerator models that currently include the proprietary technology, including French-door, side-by-side, top-freezer and bottom-freezer models currently in stock. Thanks to its global manufacturing network that operated safely throughout the pandemic, Beko is one of the few appliance manufactures to have significant inventory immediately available to U.S. dealers.


“While Beko is a fixture in millions of European kitchens and operates in 130 countries worldwide, we’ve only been in the U.S. for several years so still relatively unknown here,” he said. “The Fresh Produce Promise is our way to take the guesswork out of dealers having to predict the next hot-selling refrigerator model simply because they need immediate inventory. Our dealers can recommend a Beko refrigerator to their health-, wellness- and nutrition-minded customers with full confidence that it will contribute to their healthy lifestyle by keeping their produce fresh for up to 30 days – or we’ll buy it back.”

With EverFresh+®, Beko product engineers perfected a revolutionary new crisper that uses breathable smart materials and other advances to maximize humidity and minimize moisture loss, thus prolonging the life of fresh produce for up to a month. According to Salih Zeki Bugay, director of marketing and product development for Beko US, Inc., all Beko refrigerator models pair EverFresh+ with Active Fresh Blue Light technology, which recreates photosynthesis conditions to preserve vitamin C and fruit and vegetable taste, along with energy-saving, ProSmart inverter compressors to keep the produce fresh for twice as long as conventional refrigerators without this technology.

“For the consumer, the potential is dramatically less food waste, a healthier diet and a reduced carbon footprint thanks to less frequent shopping trips,” Bugay said. “For dealers, designers, builders and architects, as well as dietitians, chefs and foodies, the result is another reason to choose Beko over the competition.”

Beko will highlight its Fresh Produce Promise and EverFresh+® with an aggressive dealer and consumer promotion and educational campaign that includes an independent, 30-day test of its crisper technology. Later this year, the brand introduces the Beko 36” French 3-Door Refrigerator, featuring EverFresh+® with Active Fresh Blue Light technology and a new, environmentally friendly refrigerant that will be extended to Beko’s entire cooling lineup to deliver Zero OPD and Very Low GWP.

Part of a global alliance with a mission to be one of the world’s most sustainable companies, Beko works with a growing network of domestic dealers in the U.S. to offer 29 kitchen and laundry products committed to empowering families to live healthier, more sustainable lives. These range from next-generation heat-pump dryers, dishwashers and washing machines to bottom-mount freezer refrigerators and upright freezers honored with the EPA’s Most Efficient and Emerging Technology Awards.

Behind Beko’s product family is a culture committed to exceeding ENERGY STAR®, EPA and DOE requirements and setting new standards for carbon-neutral manufacturing, training, energy communications, and sustainability at its 22 global production facilities and all other company operations.

For complete details on the Beko Fresh Produce Promise including promotional terms and conditions, go to





About Beko US Inc.

Beko U.S., Inc. is the U.S. subsidiary of Arçelik A.Ş., operating in more than 140 countries.  Beko is the leading freestanding home appliances brand in Europe in the white goods sector. Beko US Inc. is committed to developing highly energy-efficient home appliances that deliver advanced technology and superior features, empowering your family to live healthier. Five years in a row, from 2017 to 2021, a first for any appliance manufacturer, Beko US, Inc. received the Environmental Protection Agency's ENERGY STAR® Partner of the Year Award for its outstanding contributions to protecting the environment through energy efficiency. In 2019, 2020 and 2021, Beko US, Inc. also was recognized with an ENERGY STAR Partner of the Year Sustained Excellence Award, the program's highest honor. For more information, visit


About Arçelik:

With 32,000 employees throughout the world, 12 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance, Voltas Beko), sales and marketing offices in 43 countries, and 22 production facilities in 8 countries, Arçelik offers products and services in nearly 150 countries. As Europe’s second largest white goods company by market share (based on volumes), Arçelik reached a consolidated turnover of 5 billion Euros in 2020. With almost 70% of its revenues coming from international markets, Arçelik is the R&D leader in Turkey – holding more than 3,000 international patent applications to date with the efforts of 1,600 researchers in 15 R&D and Design Centers in Turkey and R&D Offices across five countries. Arçelik is named the “Industry Leader” in Durable Home Appliances category for the 2nd year in a row in Dow Jones Sustainability Index 2020 and in accordance with PAS 2060 Carbon Neutrality Standard, became carbon-neutral in global production plants in 2019 and 2020 fiscal years with its own carbon credits.

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Beko Fresh Produce Promise Campaign Video


Press Release


EverFresh+® Technology Details