The Fenerbahçe Beko Men's Basketball Team made 5 straight Final Fours and 3 of the last 4 Finals of Euroleague Basketball. This success was forged with a focus on attracting the best youth playing in Europe and developing a culture of fitness, health and dedication to constant self-betterment.

It all aligned perfectly with the values that we strive for. As of 2019, Beko is Fenerbahçe Men’s Basketball Team’s primary sponsor, with our logo emblazoned across their chest as part of the naming partnership.