Our story starts in 1955, as white goods were just becoming a fixture in every household. Since then, we’ve grown into Europe’s favourite
freestanding home appliance brand.
Over the past two decades, we’ve focused on innovation to make our customers’ lives more convenient and healthier. The ease of use and practical technologies of our products has made us the fastest growing brand in the European market.
We’ve built on our 60 years of experience and innovation, which led to...
Our aim is to empower new generations to live healthier. We focus on developing products that inspire a healthy lifestyle, from nutrient-saving kitchen appliances, to refrigerators that preserve food better for longer. Our products save both time and effort, allowing you to put that time into yourself and your family.
To further our purpose, we have developed partnerships with the world's leading organizations in the field of health and sports, such as FC Barcelona, Unicef and Fenerbahce Men’s Basketball Team. This allowed us to reach an exclusive know-how and influence to encourage kids and parents to choose a healthy lifestyle.
Our first global initiative
to fight childhood obesity:
By the year 2025, there will be 70 million children in the world, suffering from obesity. Knowing that, we launched a global initiative in 2017 to combat the dramatic rise in the rates of childhood obesity across the globe: Eat Like A Pro.
The #EatLikeAPro campaign is all about how the world’s biggest stars got to where they are by using every health benefit to maximize their performance.