Our journey started in 1955 when large home appliances first became a fixture in every household. Over the past 60 years, we’ve made it a point to change the lives of our customers with innovating products that both meet their needs and are more sustainable for the environment.
Our desire to innovate for the good of our customers and the environment has already taken quite us a long way.
We are a global brand which operates in more than 135 countries today. We are also the fastest-growing brand in the European large white goods market with a wide range of innovative and sustainable products. All these experiences and our brand heritage has made us one of the top 3 large home appliance brands in Europe*.
And we keep innovating for an even healthier generation and a healthier planet.
We’ve built on our 60+ years of experience and innovation, which led to us becoming...
Large home appliance brands in Europe
Our aim is to empower new generations to live healthier.
We want to inspire everyone to Live like a Pro. A Pro is not necessarily a professional athlete. Everyone can be a Pro, each in their own way, from the way they handle family matters to the way they cook or protect environment.
Inspired by our passion to impact people’s lives through our technologies, we want to democratize the healthy lifestyle.
This can be through products which support healthy lifestyle or which help to save time for healthy activities or with technologies that are more sustainable for healthier environment and so healthier people.
Our first global initiative
to combat childhood obesity:
Our First Global Initiative to fight childhood obesity: #EatLikeAPro
In 2017, we launched a global initiative to combat the dramatic rise in the rates of childhood obesity across the globe: Eat Like A Pro.
The objective of #EatLikeAPro is to help parents in getting the children to eat healthier. Knowing that children always do what their heroes do, we joined forces with famous athletes from all around the world to show how the biggest stars got to where they are by using every health benefit to maximize their performance.
All partnerships united under one purpose:
Inspiring people to
Over the years, Beko has joined forces with various sports clubs and other enterprises to fulfil one purpose: to inspire people to Live Like A Pro.
Our strong partnerships with clubs and enterprises connect Beko to the broader universe of healthy living. These partnerships endorse Beko’s healthy living goals on a global scale. Through our partners’ value, our advocation for a healthier life and democratization of healthy living becomes even more powerful.
*Source Euromonitor International Limited; Large Appliances as per “Major Appliances” in Consumer Appliances 2023ed, retail volume, 2022 data.