All partnerships united under one purpose:
Inspiring people to
Over the years, Beko has joined forces with various sports clubs and other enterprises to fulfil one purpose: to inspire people to Live Like A Pro.
Our strong partnerships with clubs and enterprises connect Beko to the broader universe of healthy living. These partnerships endorse Beko’s healthy living goals on a global scale. Through our partners’ value, our advocation for a healthier life and democratization of healthy living becomes even more powerful.
Men's Basketball Team
The Fenerbahçe Beko Men's Basketball Team made 5 straight Final Fours and 3 of the last 4 Finals of Euroleague Basketball. This success was forged with a focus on attracting the best youth playing in Europe and developing a culture of fitness, health and dedication to constant self-betterment.
It all aligned perfectly with the values that we strive for. As of 2019, Beko is Fenerbahçe Men’s Basketball Team’s primary sponsor, with our logo emblazoned across their chest as part of the naming partnership.