Our story starts in 1955, as white goods were just becoming a fixture in every household. Since then, we’ve grown into Europe’s favorite freestanding home appliance brand.
Our desire to innovate for the good of our customers and our environment has already brought us a long way. Over the past two decades we have focused on innovation to make our customers’ life healthier and more convenient.
Today, Beko is the leading brand in the European white goods market and a global brand sold in more than 140 countries. It’s also the fastest growing brand in the European major domestic appliances market.
We’ve built on our 60+ years of experience and innovation, which led to...
Our aim is to empower new generations to live healthier.
We want to inspire everyone to Live like a Pro. A Pro is not necessarily a professional athlete. Everyone can be a Pro, each in their own way, from the way they handle family matters to the way they cook or protect environment.
Inspired by our passion to impact people’s lives through our technologies, we want to democratize the healthy lifestyle.
This can be through products which support healthy lifestyle or which help to save time for healthy activities or with technologies that are more sustainable for healthier environment and so healthier people.
Our first global initiative
to fight childhood obesity:
Our First Global Initiative to fight childhood obesity: #EatLikeAPro
In 2017, we launched a global initiative to combat the dramatic rise in the rates of childhood obesity across the globe: Eat Like A Pro.
The objective of #EatLikeAPro is to help parents in getting the children to eat healthier. Knowing that children always do what their heroes do, we joined forces with famous athletes from all around the world to show how the biggest stars got to where they are by using every health benefit to maximize their performance.
Getting kids to eat healthy takes a long time. That is why HarvestFresh™ simulates natural 24-hours sun cycle to preserve vitamins for longer.
Beko & Sustainability:
Because Healthy living is only possible on a healthy planet.
Every action you take for being healthy / living like a pro, depends on planet’s health as well.
Because healthy living means healthy people on a healthy planet
Beko empowers people to live healthier with technologies that are more sustainable for the environment and underline that there’s an intimate connection between us and the planet.