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Rooted in Confidence
to inspire the future

 

Confidence isn’t just something you feel — it’s something you build.

That’s why Beko, from Europe’s No.1 home appliances company, is proud to join forces with AFC Ajax

as their Official Confidence Partner.

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This collaboration is built on shared values of reliability, high performance, and sustainability. As AFC Ajax develops the next generation of football talent, we at Beko are committed to delivering home appliances that give people the confidence they have made the right choice.

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Together, we’re uniting reliability, performance, and sustainability — on the pitch and at home. This partnership goes beyond football; it’s about supporting the next generation of talent and helping communities live smarter, more sustainable lives.

Beko

Our parent company, Beko has 55,000 employees throughout the world with its global operations through its subsidiaries in 57 countries and 45 production facilities in 13 countries

(i.e. Türkiye, UK, Italy, Romania, Slovakia, Poland, South Africa, Russia, Pakistan, India, Bangladesh, Thailand and China).

Beko became the largest white goods company in Europe with its market share (based on volumes). Beko’s 31 R&D and Design Centers & Offices across the globe

are home to over 2,300 researchers and hold more than 3,500 international registered patent applications to date.