When we refer to “Beko”, “we” or “us”, we mean Beko Romania S.A. and its affiliated companies involved in the processing of your personal data. We are a member of the Arçelik Group. More information about the Arçelik Group can be found on the Arçelik website here.

If you have any questions regarding the processing activities of the parent company, Arçelik A.S., you can refer to the Privacy Policy here.

This Cookie Notice refers to the use of our website at https://www.beko.com/mt-en.

A cookie is a small text file stored on your device (e.g., computer, smartphone, or other electronic device) when you visit our Website. A cookie is stored in your browser and allows us or a third party to recognize you and remember personalized details or user preferences. These help us better understand how you use and access our Website in order to make improvements and update features.

For the purposes of this notice, the term cookie also covers any similar technology, such as web beacons (“invisible pixels”) placed or read during visits to our websites. A web beacon is typically a transparent image, usually no larger than one pixel by one pixel, placed on a website or in an email message to monitor the online behavior of the user navigating the site or sending the message. Web beacons are used by third-party technologies to monitor user activity on our websites. They allow us to know which computer accessed a certain site, when, and from what location (country/city).

Cookies can be either “persistent” or “session” cookies. “Persistent” cookies remain on your device when you are offline, while “session” cookies are deleted as soon as you close your web browser.

We use cookies to help us better understand how you use and access our Website. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of the Website. They help us identify the most and least popular pages and see how visitors navigate the Website. Cookies also help us better understand potential buyers of our products and, consequently, improve the performance of our marketing activities.

For more information about the use of cookies, including a detailed list of the information that we and others may collect through cookies, please see the section below.

The cookies we store on your device fall into the following categories:

• Strictly necessary cookies. These cookies are essential to enable the functionality of the Website and cannot be disabled. They are usually enabled only in response to your actions such as requesting services, setting privacy preferences, logging in, or filling out forms. You can set your browser to block or alert you about these cookies, but in this case, certain sections of the Website may not function properly. These cookies do not store any information that can personally identify you.


• Functional cookies. These cookies allow the Website to enhance functionality and provide personalized interactions. They may be set by us or by third-party service providers whose services are included on our pages. If you do not allow these cookies, some or all of these services may not function properly.


• Performance cookies. These cookies allow us to count visits and traffic sources to measure and improve the performance of our Website. They help us know which pages are more or less popular and provide information about how users navigate the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you visited our Website and will not be able to monitor its performance.


• Targeting cookies. These cookies may be set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not store personal information but rely on identifying your browser and internet device. If you do not allow these cookies, you will receive less targeted advertising.

All the cookies described so far in this Notice are “first-party cookies,” meaning they are set and controlled by us. Occasionally, third parties may set cookies on our Website that we do not control. These are called “third-party cookies.” This happens, for example, when we include embedded content on certain pages of our Website. When you visit a page with embedded content, the third-party service provider may set their own cookies in your browser.

This also applies if you choose to connect your social media accounts by clicking one of the social media buttons on our Website, as you may receive cookies from these Websites.

Please note that we do not control these cookies and cannot access them. Cookies can only be accessed by the party that initially set them. You should check the third-party websites for more information about these cookies. We have listed some of these providers below and included a link to their Privacy Policies:

• Google Analytics: We use Google Analytics for statistical analysis. Google Analytics is a web analytics service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94034, USA (“Google”). For information on how to disable these cookies, see here or visit this link for general information about Google Analytics and their privacy policy.


• Social media cookies: These cookies allow you to share Website content on social media platforms (e.g., Facebook). We do not control these cookies, as they are set by the social media platforms. For more information about Facebook’s Privacy Policy, please visit here.


• Hotjar: We use Hotjar to better understand our users’ needs and optimize this service and experience. Hotjar is a technology service that helps us better understand user experience (e.g., how long they spend on which pages, which links they choose to click, what users like or dislike, etc.) and allows us to build and maintain our service with user feedback. For general information about Hotjar and its Privacy Policy, please visit this link.


• Reevoo: Reevoo is a third-party platform that provides product ratings and reviews written directly by users, which allow us and our customers to get opinions from those who have already purchased our products. You can consult Reevoo’s Privacy Policy here.

Our website https://www.beko.com/mt-en includes the integration of social network plugins: Facebook, X (Twitter), Pinterest.

For more information regarding the purposes/scope of processing and use of your personal data by providers and websites, as well as to know your privacy rights and settings to protect your data, please refer to the information on data protection provided by each relevant service provider:

• Facebook: http://www.facebook.com
• X (Twitter): https://x.com
• Pinterest: https://pinterest.com

You can change your browser settings so that cookies are not accepted. You can learn more about how to block cookies by visiting http://www.allaboutcookies.org/. Please note that if you completely block cookies, many websites will not function properly and some features on our Website may not work at all.

You can manage the cookies set on this website and access the full cookie list by clicking the buttons below: