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Nota de informare privind protectia datelor clientilor (RO)
Suntem incantati ca ati manifestat interes fata de compania si produsele noastre. Aceasta nota de informare privind protectia datelor clientilor descrie modul in care colectam, utilizam si divulgam datele dumneavoastra cu caracter personal.
Va rugam sa retineti ca aceasta nota de informare se aplica tuturor companiilor din Grupul Beko, astfel cum sunt definite mai jos.
Va recomandam sa cititi integral aceasta Nota de informare privind protectia datelor clientilor, pentru a va asigura ca sunteti complet informati. Cu toate acestea, daca doriti sa accesati doar o anumita parte a acestei Note de informare, puteti apasa click pe una din Sectiunile de mai jos pentru a accesa informatiile dedicate acelei sectiuni.
Datele dumneavoastră cu caracter personal rămân protejate, fiind gestionate de noul operator Beko Romania , cu aceeași grijă și responsabilitate ca și până acum, cu respectarea tuturor prevederilor legale aplicabile privind confidențialitatea și prelucrarea datelor cu caracter personal. Această modificare este una de natură juridică, rezultând din procesul de fuziune prin absorbție a companiilor din cadrul Grupului nostru Beko.
Atunci cand ne referim la “Beko”, “noi” sau “noua”, ne referim la Beko Romania S.A. si companiile afiliate implicate in prelucrarea datelor dumneavoastra cu caracter personal.
Aceasta inseamna ca noi suntem responsabili pentru modul in care pastram si utilizam anumite informatii despre dumneavoastra. Aceste informatii pot fi utilizate, de asemenea, de Arçelik A.S. (sub brandul Beko Corporate), precum si de companiile afiliate.
Dacă aveți întrebări referitoare la operațiunile de prelucrare ale companiei-mamă, Arçelik A.S., puteți consulta Politica lor de confidențialitate aici.
Dacă aveți întrebări referitoare la modul cum utilizăm datele dumneavoastră cu caracter personal sau cu privire la această Notă de informare în general, vă rugăm să ne contactați prin intermediul acestui Formular.
Utilizam diferite metode pentru a colecta date cu caracter personal de la dumneavoastra si despre dumneavoastra, inclusiv prin:
• Interactiunile dumneavoastra cu noi. Ne puteti furniza datele dumneavoastra cu caracter personal prin completarea formularelor online sau prin corespondenta cu noi prin posta, telefon, e-mail ori in alt mod, inclusiv atunci cand ne contactati prin intermediul Call center. Acestea includ datele cu caracter personal pe care ni le furnizati atunci cand:
• cumparati produsele sau serviciile noastre;
• inregistrati produsele pe care le-ati achizitionat, achizitionati o polita de reparatii si intretinere sau acceptati o oferta pentru garantii extinse;
• ne contactati pentru servicii post-vanzare, cum ar fi interventii de service sau inlocuirea produselor;
• utilizati oricare dintre electrocasnicele noastre inteligente;
• aveti discutii comerciale cu noi, de exemplu pentru incheierea unor parteneriate de afaceri sau atunci cand va contractam pentru a ne furniza servicii;
• creati un cont pe website-ul nostru;
• va abonati la serviciile sau publicatiile noastre;
• solicitati sa va transmitem comunicari de marketing;
• participati la un concurs, o promotie sau un sondaj; sau
• ne oferiti feedback sau ne contactati.
• Tehnologii automate sau interactiuni. Pe masura ce interactionati cu website-ul nostru, vom colecta automat date tehnice despre echipamentul dumneavoastra, actiunile de navigare si modelele de utilizare. Colectam aceste date cu caracter personal prin utilizarea cookie-urilor, a jurnalelor de server si a altor tehnologii similare. Va rugam sa consultati politica noastra privind cookie-urile pentru mai multe informatii despre cookie-urile pe care le utilizam.
• Terti sau surse disponibile public. Vom primi date cu caracter personal despre dumneavoastra de la diversi terti, astfel cum este prezentat mai jos:
• Atunci cand ati oferit unei alte persoane permisiunea de a ne transmite informatiile pe care le detine despre dumneavoastra. De exemplu, daca achizitionati produsele noastre prin intermediul unor comercianti terti;
• Datele tehnice sunt colectate de la furnizori de servicii de analiza, precum Meta, TikTok si Google, inclusiv Youtube etc;
• Datele de contact, financiare si privind tranzactiile sunt colectate de la furnizori de servicii tehnice, de plata si de livrare;
• Datele de identitate si de contact sunt colectate de la brokeri de date sau agregatori de date;
• Datele de identitate si de contact pot fi colectate de la companiile noastre de asigurari si distributie.
• Avem nevoie de o cantitate minima de informatii de la partenerii nostri de afaceri si furnizorii de servicii pentru a ne asigura ca derularea contractului se desfasoara fara probleme. De exemplu, avem nevoie de informatii privind serviciile si de datele de contact ale persoanelor relevante (cum ar fi nume, numere de telefon si adrese de e-mail), astfel incat sa putem comunica cu dumneavoastra.
• Datele de contact, datele privind utilizarea si datele de profilare, colectate din contul dumneavoastra Homewhiz si de pe dispozitivele conectate, ne pot fi comunicate de catre Arçelik A.S.
Atunci cand vorbim despre ”date cu caracter personal” in aceasta Nota de informare, ne referim la orice informatii care pot fi utilizate individual sau in combinatie cu alte informatii pentru a va identifica.
Tipurile de informatii pe care le colectam sunt mentionate mai jos:
• Date de identitate includ prenumele, numele, orice nume anterior, numele de utilizator sau un identificator similar, starea civila, formula de adresare, data nasterii si genul. De asemenea, includ copii ale documentelor pe care ni le furnizati pentru a va dovedi varsta sau identitatea, atunci cand legea impune acest lucru. De exemplu, daca ne transmiteti o cerere referitoare la datele dumneavoastra cu caracter personal, este posibil sa avem nevoie de informatii suplimentare pentru a va verifica identitatea.
• Date de contact includ adresa de facturare, adresa de livrare, adresa de e-mail si numerele de telefon.
• Date financiare includ detalii privind contul bancar si cardul de plata.
• Date privind tranzactiile includ detalii despre platile efectuate de dumneavoastra si catre dumneavoastra, precum si alte detalii despre produsele si serviciile pe care le-ati achizitionat de la noi.
• Date tehnice includ adresa de protocol internet (IP), datele dumneavoastra de autentificare, tipul si versiunea browserului, fusul orar si locatia, tipurile si versiunile modulelor browserului, sistemul de operare si platforma, identificatorul dispozitivului si alte tehnologii de pe dispozitivele pe care le utilizati pentru a accesa acest website.
• Pe baza comportamentului dumneavoastra online, va construim profilul folosind informatii pe care le cunoastem, le observam sau le deducem cu privire la continutul preferat, produsele si alte interese ale dumneavoastra, informatiile demografice, precum si situatia dumneavoastra ca potential proprietar sau cumparator al unui electrocasnic si al produselor aferente. Utilizam informatii pseudonimizate care nu includ numele dumneavoastra sau informatii similare, cu exceptia unor cazuri limitate in care anumite detalii, cum ar fi adresa de e-mail hash, sunt necesare pentru a va identifica in seturi de date detinute de terti, fara a va dezvalui efectiv adresa de e-mail, si pentru a aloca profilul dumneavoastra unor segmente de audienta relevante (cunoscute si sub denumirile de „matching”, „imbogatirea datelor”, „targetare”) sau pentru a va corela cu profilul nostru tipic de client (prin crearea unor „audiente similare”).
• Aplicatiile noastre si electrocasnicele inteligente colecteaza date cu caracter personal, cum ar fi: (i) adresa IP si numele de domeniu al computerului dumneavoastra; (ii) ID-ul, modelul si numarul de serie ale electrocasnicelor inteligente; (iii) adresa IP a routerului dumneavoastra de acasa atunci cand conectati un electrocasnic inteligent la reteaua noastra; (iv) tipul de browser si sistemul de operare utilizat; (v) locatia fizica a dispozitivului dumneavoastra sau a electrocasnicului inteligent (determinata, de exemplu, prin utilizarea satelitilor, a turnurilor de telefonie mobila si a semnalelor Wi Fi); si (vi) alte informatii despre sesiunea dumneavoastra online, precum adresele Uniform Resource Identifier (URI) ale resurselor solicitate, momentul solicitarii, metoda utilizata pentru transmiterea solicitarii catre server, dimensiunea fisierului primit ca raspuns, codul numeric aferent starii raspunsului primit de la server si alti parametri referitori la sistemul de operare utilizat de dispozitivul dumneavoastra. Dupa ce conectati electrocasnicul inteligent la reteaua noastra, putem colecta automat, periodic, informatii de la acesta, inclusiv starea sa (de exemplu, daca este pornit sau oprit si detalii despre ciclul sau functia pe care o executa), instructiunile introduse in electrocasnicul inteligent, codurile de eroare sau defect si aspecte ale mediului sau care ii pot afecta functionarea (cum ar fi tensiunea de intrare, puterea semnalului si temperatura aerului). Putem urmari si colecta date privind utilizarea aplicatiei, cum ar fi data si ora la care aplicatia acceseaza serverele noastre, ce informatii au fost descarcate in aplicatie si instructiunile care sunt transmise catre electrocasnicul inteligent.
• Date de profil includ adresa de email, achizitiile sau comenzile efectuate de dumneavoastra, inclusiv modelul si numarul de serie ale produselor achizitionate, comerciantii (atunci cand nu ati cumparat produsul direct de la noi), data achizitiei, interesele, preferintele, feedback-ul si raspunsurile la sondaje.
• Date de utilizare includ informatii despre modul in care interactionati cu si utilizati website-ul, produsele si serviciile noastre. Acestea includ date cu caracter personal continute in imagini, fisiere audio si/sau video pe care le transmiteti sau pe care permiteti electrocasnicului inteligent sa le capteze, precum si date cu caracter personal furnizate de produsele sau serviciile altor parti pe care le conectati prin aplicatia noastra sau prin electrocasnicele inteligente.
• Date privind marketingul si comunicarile includ preferintele dumneavoastra privind primirea comunicarilor de marketing din partea noastra si a partenerilor nostri, precum si preferintele dumneavoastra de comunicare.
• Atunci cand apelati Call center-urile noastre putem colecta detalii despre orice reclamatii sau comentarii pe care le formulati, detalii despre achizitiile efectuate de dumneavoastra si orice produse care necesita service (inclusiv codul produsului, defectele identificate, reparatiile, comerciantul si costul garantiilor extinse), precum si informatii despre circumstantele dumneavoastra personale care sunt relevante pentru furnizarea serviciilor noastre. Daca apelati pentru a solicita inlocuirea unui produs, este posibil sa prelucram si informatiile dumneavoastra de plata. Va rugam sa retineti ca apelurile catre centrele noastre de apel pot fi inregistrate in scopuri de control al calitatii si training intern.
• Detalii despre interactiunile dumneavoastra cu noi prin intermediul paginilor noastre de social media. De exemplu, atunci cand solicitati informatii despre produsele noastre sau transmiteti alte comentarii pe pagina noastra de Facebook, putem colecta acel comentariu si orice date cu caracter personal continute in acesta (de exemplu, numele dumneavoastra de utilizator din social media si orice alte date de profil asociate comentariului).
Categorii de date cu caracter special
Pot exista circumstante care necesita prelucrarea unor informatii mai sensibile despre dumneavoastra, cunoscute sub numele de "date cu caracter special". De exemplu, putem colecta anumite date referitoare la starea dumneavoastra de sanatate (precum pierderea vazului sau auzului) atunci cand programam reparatii ale unui produs, daca considerati ca inginerii nostri necesita cunoasterea acestor informatii atunci cand va viziteaza in acest scop.
Aceasta sectiune explica modul si motivele pentru care vom utiliza datele dumneavoastra cu caracter personal si prezinta temeiul legal pe care ne bazam in fiecare caz.
Utilizam datele dumneavoastra numai atunci cand exista un temei legal valabil pentru prelucrarea datelor cu caracter personal, cum ar fi:
• executarea unui contract incheiat cu dumneavoastra;
• respectarea obligatiilor legale;
• protejarea intereselor legitime ale Beko sau ale tertilor; si
• consimtamantul dumneavoastra.
Va rugam sa retineti ca, daca alegeti sa nu ne furnizati datele dumneavoastra cu caracter personal, este posibil sa nu putem oferi serviciile sau produsele solicitate.
Daca aveti un electrocasnic conectat, pentru a-l utiliza in mod eficient, puteti descarca Homewhiz sau o alta aplicatie similara furnizata de Arçelik A.S. ori de o alta entitate afiliata noua, caz in care datele dumneavoastra pot fi transferate in regiuni din afara SEE, Regatului Unit si Irlandei. Pentru mai multe informatii despre modul in care datele dumneavoastra sunt gestionate de Homewhiz si de alte aplicatii similare, va rugam sa consultati Politica aplicatiei privind prelucrarea datelor cu caracter personal.
Am prezentat mai jos, sub forma de tabel, o descriere a tuturor modalitatilor in care intentionam sa utilizam diferitele categorii de date cu caracter personal, precum si a temeiurilor legale pe care ne bazam pentru aceasta prelucrare. De asemenea, am indicat, acolo unde este cazul, care sunt interesele noastre legitime.
| SCOP | TEMEI LEGAL |
|---|---|
| a) Pentru a va permite sa inregistrati produsele si electrocasnicele inteligente pe care le-ati achizitionat de pe website sau din alta parte, inclusiv pentru a va putea notifica cu privire la orice probleme de siguranta referitoare la produsul sau electrocasnicul inteligent inregistrat. | Executarea unui contract incheiat cu dumneavoastra si interesul nostru legitim. |
| b) Pentru a finaliza achizitia unui produs de pe website, prin telefon sau prin intermediul comerciantilor terti si pentru a va furniza serviciile aferente in baza contractului, inclusiv servicii pentru clienti, servicii post-vanzare (precum livrare la domiciliu, instalare, ridicare, furnizare de piese de schimb, reparatie, inlocuire etc.). | Executarea unui contract incheiat cu dumneavoastra. |
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c) Pentru a prelucra si gestiona solicitarile de informatii legate de produsele si serviciile noastre pe care ni le transmiteti prin canalele puse la dispozitie de noi, inclusiv prin call center-urile noastre de relatii cu clientii.
In cazul in care furnizati in mod voluntar informatii personale nesolicitate in cadrul oricarei interactiuni, aceste informatii personale sunt eliminate automat si nu sunt stocate de noi sub nicio forma (inclusiv in forma agregata) si nici partajate cu terti. |
Executarea unui contract incheiat cu dumneavoastra.
In baza intereselor noastre legitime de a va furniza informatii despre produsele noastre. |
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d) Pentru a va transmite comunicari de marketing (in format electronic sau neelectronic) privind produsele si serviciile noastre, inclusiv cele pe care le-ati achizitionat sau inregistrat (prin telefon, posta, e-mail, SMS, MMS, notificari push si bannere pe platformele de social media Meta, TikTok si pe platformele Google, inclusiv YouTube etc.). Atunci cand derulam activitati de marketing prin intermediul acestor platforme, este posibil, de asemenea, sa va excludem de la primirea comunicarilor noastre de marketing.
Brandurile noastre includ: Beko, Arctic, Whirlpool, Beko Professional. |
In baza intereselor noastre legitime de a va furniza informatii despre produsele si serviciile pe care consideram ca v-ar putea interesa si de a ne fundamenta strategia de marketing (acolo unde ne putem baza in mod legal pe interesul legitim ca temei de prelucrare).
Sau Consimtamantul dumneavoastra, obtinut in prealabil pentru primirea comunicarilor de marketing direct. |
| e) Pentru a efectua cercetari de piata. |
Necesar pentru interesele noastre legitime de a analiza modul in care clientii utilizeaza produsele/serviciile noastre si de a ne ajuta sa imbunatatim si sa dezvoltam produsele si serviciile noastre (acolo unde ne putem baza in mod legal pe interesul legitim ca temei de prelucrare).
Sau Consimtamantul dumneavoastra, obtinut in prealabil pentru primirea comunicarilor de marketing direct. |
| f) Pentru a colecta si analiza istoricul si interesele dumneavoastra in calitate de consumator al nostru (inclusiv achizitiile efectuate, produsele inregistrate, istoricul reparatiilor, reclamatiile, scorurile recenziilor, inscrierea in programul de loialitate, interactiunile cu reclamele noastre, inclusiv cele transmise prin e-mail, interesele, datele demografice, preferintele exprimate in centrul nostru de preferinte) si/sau pentru a ne baza pe monitorizarea realizata de Meta, TikTok sau Google (inclusiv YouTube) si alte platforme media cu privire la caracteristicile, comportamentele si interesele dumneavoastra afisate pe platformele de social media Meta, TikTok sau Google (de exemplu, vizitatori ai paginii, varsta, genul, orasul principal, interesele, intentia de cumparare) si pentru a crea audiente-tinta pe platforma noastra interna si pe platformele de social media ale Meta Ireland Limited, TikTok Technology Limited si Google Ireland Limited etc., precum si pentru a va transmite sau afisa (ori pentru a va exclude de la afisare) comunicari de marketing personalizate privind marcile noastre. In acest scop, putem combina datele cu caracter personal pe care le-am colectat cu datele cu caracter personal colectate prin tehnologii de urmarire. | Consimtamantul dumneavoastra, obtinut in prealabil pentru a va furniza astfel de informatii. |
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g) Pentru a efectua analize in cadrul sistemelor in care stocam datele dumneavoastra cu caracter personal, in scopul imbogatirii, imbunatatirii sau obtinerii unor perspective suplimentare asupra acestor date si seturi de date. Acest scop include activitati precum dezvoltarea si imbunatatirea aplicatiilor, produselor si/sau serviciilor noastre si analiza acestora pentru a ne ajuta sa intelegem mai bine clientii, astfel incat sa le putem oferi cele mai relevante comunicari, servicii si experiente. De asemenea, putem combina aceste date cu date colectate prin tehnologii de urmarire.
Datele cu caracter personal pe care le utilizam in acest scop includ: - produsele pe care le-ati achizitionat sau inregistrat (momentul achizitiei sau al inregistrarii, modelul produsului, pretul de achizitie, locul achizitiei sau al inregistrarii, de exemplu daca a fost realizata printr-un comerciant sau o platforma de comert electronic) - garantiile sau piesele de schimb pe care le-ati achizitionat - istoricul reparatiilor aferente produselor sau pieselor de schimb - orice reclamatii privind produsele sau piesele de schimb - scorurile recenziilor pe care le-ati oferit - inscrierea in programul de loialitate - interactiunile cu comunicarile noastre - livrarile si instalarile pe care le-ati primit de la noi. |
Consimtamantul dumneavoastra, obtinut in prealabil pentru a prelucra aceste informatii in acest mod. |
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h) Pentru a va transmite chestionare de satisfactie a clientilor prin e-mail sau SMS si pentru a evalua gradul dumneavoastra de satisfactie cu privire la produsul achizitionat sau la serviciile utilizate, in scopul imbunatatirii produselor si serviciilor oferite (inclusiv de catre furnizorii nostri).
Chestionarele vor fi anonime, cu exceptia chestionarelor referitoare la serviciul de livrare si instalare, in cadrul carora vi se vor solicita anumite date (cum ar fi numarul comenzii, furnizorul si linia de produse) necesare pentru a evalua calitatea serviciilor furnizate de furnizorii nostri cu referire la produse/linii de produse individuale. |
In baza interesului nostru legitim de a analiza modul in care clientii utilizeaza produsele/serviciile noastre si de a ne ajuta sa imbunatatim si sa dezvoltam produsele si serviciile noastre (acolo unde ne putem baza in mod legal pe interesul legitim ca temei de prelucrare).
Sau Consimtamantul dumneavoastra, obtinut in prealabil pentru primirea comunicarilor de marketing direct. |
| i) Pentru a va permite sa participati la promotii, trageri la sorti si concursuri organizate de noi sau de partenerii nostri terti in numele nostru. | Executarea unui contract incheiat cu dumneavoastra. |
| j) Inregistrarea si ascultarea convorbirilor telefonice pe care le-ati efectuat catre call center-ul pentru consumatori, in scopuri de training intern, documentare, control/asigurare a calitatii serviciului furnizat si pentru a asigura gestionarea corespunzatoare a reclamatiilor si solicitarilor. |
In baza intereselor noastre legitime de a monitoriza si imbunatati serviciul nostru de relatii cu clientii (acolo unde ne putem baza in mod legal pe interesul legitim ca temei de prelucrare).
Sau Consimtamantul dumneavoastra, obtinut in prealabil pentru inregistrarea convorbirii. |
| k) Pentru a va oferi posibilitatea de a achizitiona o garantie extinsa (prin telefon si pe website), in cazul in care produsul sau electrocasnicul dumneavoastra inteligent nu mai este acoperit de garantie sau este acoperit doar de garantia legala. | Atunci cand astfel de oferte sunt facute prin telefon, atunci cand ne apelati sau cand va inregistrati produsul, prelucram datele in baza interesului nostru legitim de a va furniza informatii despre garantia noastra extinsa sau despre garantia extinsa a unuia dintre partenerii nostri ori, dupa caz, in baza consimtamantului dumneavoastra, atunci cand l-am obtinut in prealabil pentru a va furniza informatii despre garantia noastra extinsa. |
| l) Pentru a furniza serviciul de garantie extinsa achizitionat de dumneavoastra, inclusiv serviciile de asistenta telefonica aferente, verificarea perioadei de acoperire a produsului achizitionat, repararea si inlocuirea produsului. | Executarea unui contract incheiat cu dumneavoastra. |
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m) Pentru a analiza traficul de pe website, pentru a produce statistici agregate si anonime in scopul optimizarii serviciilor furnizate prin intermediul website-ului (inclusiv prin utilizarea tehnologiilor de urmarire).
De asemenea, putem efectua analize intre sistemele in care gazduim datele dumneavoastra cu caracter personal, pentru a imbogati, imbunatati sau obtine perspective suplimentare asupra acestor date si seturi de date. Acest scop include activitati precum dezvoltarea si imbunatatirea aplicatiilor, produselor si/sau serviciilor noastre si analiza acestora pentru a ne ajuta sa ne intelegem mai bine clientii, astfel incat sa le putem oferi cele mai relevante comunicari, servicii si experiente. De asemenea, putem combina aceste date cu datele colectate de la dumneavoastra. Datele cu caracter personal pe care le utilizam in acest scop includ comunicarile noastre cu dumneavoastra (inclusiv deschiderea e-mailurilor/SMS-urilor, clicurile si dezabonarea). |
Va vom solicita intotdeauna consimtamantul inainte de utilizarea tehnologiilor de urmarire. |
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n) Pentru a analiza comportamentul dumneavoastra pe website, preferintele, interesele, istoricul achizitiilor, experientele de navigare si interactiunile cu reclamele noastre (inclusiv cele transmise prin e-mail), in scopul crearii de audiente-tinta pe platformele de social media si/sau al personalizarii comunicarilor de marketing care va sunt afisate dumneavoastra sau care sunt afisate persoanelor cu interese sau caracteristici similare cu ale dumneavoastra (inclusiv pe site-uri ale tertilor, pe platformele de social media Meta, TikTok sau atunci cand utilizati servicii Google, inclusiv YouTube), precum si pentru a intelege si imbunatati eficacitatea strategiei noastre de marketing (inclusiv prin utilizarea tehnologiilor de urmarire).
Pentru a face acest lucru, putem utiliza si datele colectate de Meta, TikTok sau Google etc. atunci cand navigati pe platformele acestora, pentru a va afisa publicitate directionata. In astfel de cazuri, aceasta targetare si afisarea comunicarilor de marketing relevante vor fi gestionate integral de Meta, TikTok sau Google etc., pe baza cookie-urilor utilizate pe aceste platforme. De asemenea, putem combina datele colectate prin tehnologii de urmarire cu datele cu caracter personal pe care le-am colectat (de exemplu, atunci cand optati pentru a primi comunicari de marketing, va inregistrati, achizitionati sau inregistrati un produs pe website ori atunci cand va conectati sau vizitati platformele Facebook, Instagram sau TikTok ori navigati prin servicii Google, de exemplu prin Gmail). De exemplu, putem utiliza pixelul furnizat de Meta, TikTok sau codurile de tracking Google etc. pentru a intelege potentialele dumneavoastra interese de cumparare afisate pe website. Putem utiliza cookie-uri pentru a va trimite comunicari de marketing referitoare la acele produse. |
Pe baza consimtamantului dumneavoastra obtinut in prealabil pentru a prelucra aceste informatii in acest mod. |
| o) In cazul in care ati fost redirectionat catre website facand clic pe o reclama pentru produsele noastre afisata pe un site al unui tert (editor afiliat), evaluam, prin utilizarea tehnologiilor de urmarire, daca site-ul sursa apartine unuia dintre editorii afiliati. | Pe baza consimtamantului dumneavoastra obtinut in prealabil pentru a prelucra aceste informatii in acest mod. |
| p) Pentru a va furniza orice servicii post-vanzare, cum ar fi reparatii, inlocuiri sau servicii similare. | Executarea unui contract incheiat cu dumneavoastra. |
| r) Pentru a desfasura activitati necesare transferurilor de afaceri si de ramuri de activitate, preluarilor, fuziunilor, divizarilor sau altor transformari si pentru realizarea acestor tranzactii. | In baza intereselor noastre legitime in contextul unei reorganizari a activitatii sau al unei restructurari la nivel de grup. |
| s) Pentru a preveni frauda si a stabili raspunderea pentru infractiunile informatice. | Necesar pentru respectarea obligatiilor noastre legale si pentru interesele noastre legitime (prevenirea fraudei). |
| t) Pentru a ne proteja drepturile, atat in instanta, cat si in afara acesteia. | Necesar pentru interesele noastre legitime de a ne proteja drepturile si activitatea. |
| u) Pentru a ne indeplini obligatiile legale si a raspunde solicitarilor autoritatilor competente. | Necesar pentru respectarea obligatiilor noastre legale. |
| v) Pentru a va trimite comunicari legate de servicii, impuse de lege sau necesare pentru a va informa despre actualizari ale serviciilor pe care vi le furnizam. De exemplu, actualizari ale Notei noastre de informare privind protectia datelor sau ale Termenilor si Conditiilor. | Necesar pentru respectarea obligatiilor noastre legale. |
| w) Pentru a va verifica identitatea sau varsta, atunci cand legea ne impune acest lucru. | Necesar pentru respectarea obligatiilor noastre legale. |
| x) Pentru a prelucra categorii speciale de date cu caracter personal despre dumneavoastra in scopul programarii vizitelor tehnicienilor si al efectuarii reparatiilor produselor. | Cu consimtamantul dumneavoastra explicit. |
| y) Putem partaja datele dumneavoastra cu caracter personal cu afiliatii si partenerii nostri terti atunci cand ati optat pentru a primi comunicari de marketing din partea acestora. | Consimtamantul, dupa obtinerea prealabila a acordului dumneavoastra pentru a partaja datele cu astfel de terti. |
| z) Pentru a va oferi repararea, rambursarea sau inlocuirea produsului pe care l-ati achizitionat, in caz de neconformitate, vicii ascunse sau pe durata garantiei legale. | Necesar pentru respectarea obligatiilor noastre legale. |
| aa) Pentru scopuri de analiza si raportare la nivel global. | In baza intereselor noastre legitime privind dezvoltarea activitatii si respectarea normelor si reglementarilor locale. |
Datele dumneavoastra cu caracter personal sunt protejate prin masuri de securitate adecvate, menite sa asigure confidentialitatea si securitatea acestora. Mai exact, adoptam masuri administrative, tehnice, organizatorice si fizice corespunzatoare, concepute pentru a proteja datele cu caracter personal impotriva oricarei pierderi, furt, precum si impotriva utilizarii, divulgarii sau modificarii neautorizate
Uneori, partajam datele dumneavoastra cu caracter personal cu terte parti. Categoriile de terte parti cu care partajam datele personale sunt descrise mai jos:
Afiliatii nostri
Putem partaja datele dumneavoastra cu caracter personal cu afiliatii nostri, care pot utiliza datele dumneavoastra cu caracter personal in scopuri si intr-un mod compatibil cu informatiile prevazute in aceasta nota de informare privind confidentialitatea. Arçelik A.S. poate divulga datele dumneavoastra cu caracter personal catre terti, cum ar fi furnizori de servicii, agenti, autoritati si institutii publice, atunci cand acest lucru este necesar pentru ca Arçelik A.S. sa isi desfasoare in mod legal activitatile comerciale, in conformitate cu scopurile mentionate mai sus si astfel cum este cerut sau permis de legislatia aplicabila.
Furnizori de servicii
Putem divulga datele dumneavoastra cu caracter personal catre companii care ne furnizeaza servicii noua si afiliatilor nostri. Exemple de tipuri de furnizori de servicii cu care colaboram includ:
• companii IT care opereaza acest website in numele nostru;
• furnizori de servicii IT, de exemplu furnizori de e-mail si cloud, precum si profesionisti in managementul sistemelor si mentenanta IT;
• furnizori de servicii care permit si ofera servicii si instrumente de accesibilitate;
• distribuitori ai produselor noastre, furnizori de servicii logistice si de livrare pentru produsele noastre, furnizori de asistenta tehnica, precum si de reparare si intretinere a produselor noastre;
• companii de management al relatiilor cu clientii care ne ajuta sa gestionam baza noastra de date de contacte si comunicarile noastre cu dumneavoastra;
• reteaua noastra de ingineri care furnizeaza servicii de reparatii pentru produsele si serviciile pe care le-ati achizitionat de la noi;
• companii de servicii pentru clienti care opereaza si administreaza call center-urile noastre;
• agentii si furnizori de servicii de marketing digital si publicitate pentru produsele noastre, de exemplu Meta Platforms Ireland Limited, furnizori de servicii de recenzii si evaluari, furnizori de cookie-uri, tehnologii de urmarire si servicii de analiza web/e-mail, de exemplu Google Analytics oferit de Google LLC. Aceste entitati actioneaza in numele nostru in calitate de persoane imputernicite de operator sau, dupa caz, de operatori independenti;
• furnizori de servicii de plata electronica, in vederea gestionarii platilor aferente comenzilor dumneavoastra. In legatura cu aceasta prelucrare, furnizorii de servicii de plata electronica vor prelucra datele dumneavoastra cu caracter personal in calitate de operatori independenti, in conformitate cu politicile lor de confidentialitate relevante.
Parteneri de afaceri
Putem partaja datele dumneavoastra cu caracter personal cu partenerii nostri de afaceri in scopurile proprii ale acestora, daca acest lucru este necesar pentru furnizarea de produse si servicii catre dumneavoastra.
De asemenea, putem transmite datele dumneavoastra cu caracter personal unor terti pentru propriile lor scopuri de marketing direct, dar numai in cazul in care v-ati dat consimtamantul in momentul furnizarii datelor dumneavoastra cu caracter personal.
Consilieri profesionali
Putem divulga date cu caracter personal consilierilor profesionali, precum avocati, auditori si asiguratori, atunci cand acest lucru este necesar in contextul serviciilor profesionale pe care ni le furnizeaza.
Terti, atunci cand acest lucru este impus de lege
Putem divulga datele dumneavoastra cu caracter personal catre un tert daca acest lucru este necesar pentru a respecta o obligatie legala sau o decizie a unei autoritati judiciare, a unei autoritati publice ori a unui organism guvernamental, sau daca divulgarea este necesara din motive de securitate nationala, aplicare a legii ori alte aspecte de interes public major.
Terti in legatura cu o vanzare a activitatii
Daca realizam o vanzare sau un transfer de active ori suntem implicati intr-o fuziune sau intr-un transfer de activitate/active, putem transfera datele dumneavoastra cu caracter personal catre unul sau mai multi terti ca parte a acelei tranzactii. Daca survine o modificare in activitatea noastra, noii proprietari pot utiliza datele dumneavoastra cu caracter personal in acelasi mod prevazut in aceasta nota de informare privind confidentialitatea.
Furnizorii nostri de servicii, care actioneaza in calitate de persoane imputernicite, sunt obligati sa pastreze confidentialitatea datelor dumneavoastra cu caracter personal si nu au voie sa le utilizeze in niciun alt scop decat pentru a presta serviciile pe care le efectueaza pentru noi.
Alti terti, cu consimtamantul dumneavoastra
De asemenea, putem partaja datele dumneavoastra cu caracter personal cu alti terti atunci cand va dati consimtamantul pentru o astfel de partajare.
META
Meta Platforms Ireland Limited („Meta Ireland”) ne furnizeaza un serviciu de creare a audientei si o tehnologie de urmarire (pixel) prin intermediul carora sunt afisate pe reteaua sociala reclame personalizate sau formulare web prin care utilizatorii se pot abona la comunicarile comerciale ale brandurilor noastre.
Prin serviciul cunoscut sub denumirea de Custom Audience, transmitem catre Meta datele dumneavoastra de contact pentru a crea o audienta de consumatori vizata cu comunicari de marketing pe platforma sociala.
Prin serviciile de Remarketing/Retargeting, pixelul, cunoscut sub denumirea de Facebook Pixel, si tehnologia Conversions API urmaresc comportamentul si interesele dumneavoastra pe website, transmit aceste informatii catre Meta Ireland si va afiseaza, inclusiv prin combinarea informatiilor deja detinute despre dumneavoastra, publicitate bazata pe interese pentru produsele brandurilor noastre, cunoscuta sub denumirea de Website Custom Audience.
Pentru aceste operatiuni de prelucrare, noi suntem operatorul, iar Meta este persoana noastra imputernicita, fiind incheiat un acord de prelucrare a datelor. Pixelul, cunoscut sub denumirea de Facebook Pixel, urmareste comportamentul si interesele dumneavoastra pe website, transmite aceste informatii catre Meta Ireland si va afiseaza, inclusiv prin combinarea informatiilor deja detinute despre dumneavoastra, publicitate bazata pe interese pentru produsele noastre, cunoscuta sub denumirea de Website Custom Audience, sau formulare web pentru abonarea la comunicarile comerciale, cunoscute sub denumirea de Lead Ads, fie dumneavoastra, fie utilizatorilor Meta Ireland care au caracteristici/interese comune sau similare cu ale dumneavoastra, cunoscuti sub denumirea de Lookalike Audience.
Pentru prelucrarea efectuata in comun in scopul afisarii acestor reclame sau formulare web, noi si Meta Ireland actionam in calitate de operatori asociati si, in acest sens, am incheiat un acord de operatori asociati care stabileste responsabilitatile noastre respective privind respectarea obligatiilor prevazute de GDPR. In temeiul acestui acord, noi suntem responsabili pentru furnizarea informatiilor prevazute la articolele 13 si 14 din GDPR, in timp ce Meta Ireland este responsabila pentru solutionarea cererilor dumneavoastra de exercitare a drepturilor prevazute la articolele 15-20 din GDPR in legatura cu datele cu caracter personal stocate de Meta Ireland dupa prelucrare. In orice caz, puteti adresa cererile dumneavoastra de acces sau exercitarea drepturilor privind prelucrarea efectuata in calitate de operatori asociati oricaruia dintre operatorii asociati.
Beko si Meta Ireland actioneaza in calitate de operatori independenti in ceea ce priveste datele dumneavoastra cu caracter personal pe care le furnizati prin formularul web prin care va abonati la comunicarile comerciale, serviciul Lead Ads. In plus, Beko utilizeaza serviciul Meta Ads Manager al Meta Ireland, prin intermediul caruia transmitem comunicari de marketing directionate pe platformele de social media ale Meta pe baza criteriilor selectate puse la dispozitie de Meta Ireland.
Din motive de transparenta, mentionam ca nu avem acces la identitatea sau la alte informatii ale utilizatorilor Meta carora le sunt afisate comunicarile de marketing. Datele de contact ale Meta Ireland si ale responsabilului sau cu protectia datelor, precum si informatii suplimentare despre modul in care Meta Ireland prelucreaza datele dumneavoastra cu caracter personal, pot fi gasite in politica de confidentialitate Meta: https://www.facebook.com/about/privacy.
Google LLC sau filialele sale furnizeaza catre Beko, in cadrul serviciilor Google Ads, tehnologii de urmarire prin intermediul carora sunt afisate de Google LLC, in cadrul serviciilor sale, reclame personalizate sau formulare web pentru abonarea la comunicarile comerciale.
Aceste tehnologii de urmarire, respectiv pixelul de remarketing si Google Analytics integrat cu Google Ads, urmaresc comportamentul si interesele dumneavoastra pe website si transmit informatiile relevante catre Google LLC. Google LLC va poate afisa, inclusiv prin combinarea informatiilor pe care le detine deja despre dumneavoastra, reclame pentru produsele noastre personalizate pe baza intereselor dumneavoastra, cunoscute sub denumirea de Remarketing, sau formulare web prin care va puteti abona la comunicarile comerciale, cunoscute sub denumirea de Lead Form, fie dumneavoastra, fie utilizatorilor Google LLC care au caracteristici si/sau interese similare cu ale dumneavoastra prin servicii de extindere a audientei si audiente similare/lookalike.
Pentru prelucrarea descrisa mai sus, inclusiv prelucrarea datelor dumneavoastra cu caracter personal pe care le furnizati prin formularele web, serviciul Lead Form, Beko si Google LLC actioneaza in calitate de operatori independenti. Datele de contact ale Google LLC si ale responsabilului sau cu protectia datelor, precum si informatii suplimentare despre modul in care Google LLC prelucreaza datele dumneavoastra cu caracter personal, pot fi gasite in politica de confidentialitate Google.
BING
Website-ul nostru utilizeaza functia de remarketing „Bing Ads” a Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, SUA („Microsoft Advertising”). Pentru a calcula conversiile generate de reclame, Microsoft Advertising plaseaza un cookie pe computerul dumneavoastra atunci cand ati accesat website-ul nostru printr-o reclama Microsoft Bing. Acest lucru permite Microsoft Advertising si noua sa recunoastem ca o persoana a facut clic pe o reclama, a fost redirectionata catre website-ul nostru si a ajuns la o pagina de destinatie definita anterior, pagina de conversie.
Noi aflam doar numarul total de utilizatori care au facut clic pe o reclama Bing si au fost apoi directionati catre pagina de conversie. Daca nu doriti ca informatiile privind comportamentul dumneavoastra sa fie utilizate de Microsoft, puteti refuza plasarea cookie-urilor. De asemenea, puteti impiedica colectarea datelor generate de cookie si referitoare la utilizarea website-ului, precum si prelucrarea acestor date de catre Microsoft, urmand optiunea de renuntare pusa la dispozitie de Microsoft. Informatii suplimentare despre protectia datelor si despre cookie-urile utilizate de Microsoft si Bing Ads pot fi gasite in Nota de informare privind prelucrarea datelor cu caracter personal Microsoft.
Pentru servicii de remarketing, website-ul nostru colecteaza si stocheaza date utilizand tehnologiile Bing Ads, pe baza carora sunt create profiluri de utilizare sub pseudonim. Acesta este un serviciu furnizat de Microsoft Advertising. Serviciul ne permite sa urmarim activitatile utilizatorilor pe website-ul nostru care au ajuns aici prin reclame Bing Ads. Atunci cand accesati website-ul nostru printr-o astfel de reclama, pe computerul dumneavoastra este plasat un cookie. Website-ul nostru integreaza un tag Bing Universal Event Tracking (UET), un fragment de cod care, impreuna cu cookie-ul, stocheaza, printre altele, timpul petrecut pe website, sectiunile website-ului care au fost vizitate si reclama care a condus utilizatorul catre website. Puteti preveni colectarea datelor generate de cookie si referitoare la utilizarea website-ului, precum si prelucrarea acestor date, prin dezactivarea plasarii cookie-urilor.
Website-ul nostru utilizeaza un pixel, Pinterest Tag, furnizat de Pinterest Europe Ltd. („Pinterest”). Pixelul permite colectarea, stocarea si analizarea, in forma pseudonimizata, a informatiilor despre comportamentul dumneavoastra de navigare. Aceste informatii va pot fi atribuite cu ajutorul altor informatii pe care Pinterest le-a stocat despre utilizator, de exemplu, datorita detinerii unui cont pe reteaua sociala „Pinterest”.
Pinterest analizeaza comportamentul de navigare utilizand un algoritm si poate afisa ulterior recomandari directionate de produse sub forma de bannere publicitare personalizate in contul Pinterest al utilizatorului. Pinterest poate, de asemenea, sa combine informatiile colectate prin pixel cu alte informatii colectate de Pinterest de pe alte website-uri si/sau in legatura cu utilizarea retelei sociale „Pinterest”, creand astfel profiluri de utilizare pseudonimizate.
Pentru servicii de remarketing, website-ul nostru utilizeaza tehnologia de urmarire a conversiilor a Pinterest, denumita „Pinterest Tag”. Daca ati ajuns pe website-ul nostru dintr-un Pin de pe Pinterest, plasam un cookie pe dispozitivul dumneavoastra care interactioneaza cu un „tag” implementat in mod corespunzator sub forma unui cod JavaScript furnizat de Pinterest. Atunci cand un utilizator este redirectionat dintr-un Pin de pe Pinterest catre website-ul nostru, Pinterest Tag inregistreaza anumite actiuni ale utilizatorului predefinite de noi si le poate urmari, de exemplu lead-uri, cautari pe website sau vizualizari ale paginilor de produs.
Ca urmare a colaborarii noastre, prelucram, de asemenea, datele dumneavoastra cu caracter personal in calitate de operatori asociati. Pentru a va proteja drepturile si in conformitate cu cerintele GDPR, am incheiat un acord care stabileste regulile pentru prelucrarea datelor dumneavoastra cu caracter personal. Prezentam mai jos cele mai importante aspecte pentru dumneavoastra. Detalii suplimentare pot fi gasite in acordul de operatori asociati incheiat intre Pinterest si noi. Punctul dumneavoastra de contact pentru drepturi precum accesul sau stergerea este Pinterest.
Am convenit impreuna modul in care asiguram exercitarea drepturilor dumneavoastra si am stabilit in detaliu obligatiile pe care fiecare parte le indeplineste pentru a respecta cerintele GDPR. Acest lucru priveste, in special, exercitarea drepturilor persoanelor vizate si indeplinirea obligatiilor de informare prevazute la articolele 13 si 14 din GDPR. Puteti contacta individual fiecare companie implicata cu privire la prelucrarea datelor dumneavoastra si va puteti exercita drepturile. Informatii suplimentare privind prelucrarea datelor de catre Pinterest sunt disponibile in Nota de Informare privind prelucrarea datelor cu caracter personal Pinterest.
TIKTOK
TikTok Technology Limited furnizeaza companiei noastre tehnologii de urmarire, TikTok Pixel, si servicii de publicitate, remarketing, targetare si extindere a audientelor, Lookalike Audiences, prin intermediul carora sunt afisate pe platforma de social media TikTok reclame video personalizate, bazate pe interesele si comportamentul dumneavoastra de navigare pe website-ul nostru.
Prin intermediul tehnologiei TikTok Pixel, informatii referitoare la actiunile dumneavoastra pe website, cum ar fi vizualizari de produse, sunt transmise catre TikTok pentru a optimiza campaniile noastre de marketing, pentru a masura eficienta acestora si pentru a va afisa publicitate de tip Remarketing/Retargeting pentru produsele brandurilor noastre.
De asemenea, putem utiliza serviciile de Custom Audience, prin transmiterea securizata a datelor de contact, si Lead Ads, formulare web pentru abonarea la comunicarile noastre comerciale, afisate fie dumneavoastra, fie utilizatorilor TikTok care au caracteristici si interese comune sau similare cu ale dumneavoastra, servicii cunoscute sub denumirea de Lookalike Audience.
In scopul colectarii si transmiterii datelor prin intermediul TikTok Pixel, noi si TikTok Technology Limited actionam in calitate de operatori asociati, incheind un acord specific care stabileste responsabilitatile fiecaruia conform GDPR. TikTok este responsabila pentru asigurarea drepturilor dumneavoastra in legatura cu datele stocate pe platforma sa dupa transmitere. De asemenea, utilizam serviciile TikTok Ads Manager pentru a livra continut publicitar directionat pe baza criteriilor demografice si de interes puse la dispozitie de platforma, actionand ca operatori independenti pentru prelucrarile ulterioare. Informatii detaliate despre modul in care TikTok prelucreaza datele dumneavoastra pot fi gasite in politica de confidentialitate TikTok.
Atunci cand partajam datele dumneavoastra cu caracter personal cu societatile noastre afiliate sau cu alte companii cu care contractam, asa cum este descris in sectiunea „Cu cine partajam datele dumneavoastra cu caracter personal?”, aceste companii pot fi situate in afara Regatului Unit si al Spatiului Economic European (SEE). In special, datele dumneavoastra cu caracter personal pot fi transferate catre afiliatii nostri situati in Turcia.
Daca transferam datele dumneavoastra cu caracter personal in afara Regatului Unit sau a SEE, vom lua masuri pentru a ne asigura ca datele dumneavoastra beneficiaza de acelasi nivel de protectie ca si cum ar fi prelucrate in Regatul Unit sau in SEE, dupa caz. De exemplu, putem verifica existenta unei decizii de adecvare in tara catre care transferam datele dumneavoastra, pentru a ne asigura ca beneficiati de aceleasi drepturi de protectie a datelor ca in Regatul Unit sau in SEE; putem conveni cu entitatea catre care transferam datele sa respecte acelasi set de reguli atunci cand prelucreaza datele dumneavoastra cu caracter personal, aceste reguli fiind denumite „reguli corporatiste obligatorii”; sau putem include in contractele noastre cu terti ori cu societatile din grup clauzele contractuale standard adoptate de Comisia Europeana, pentru a ne asigura ca exista garantii adecvate pentru protejarea datelor dumneavoastra cu caracter personal. Va rugam sa ne contactati folosind datele din sectiunea „Cum sa ne contactati” pentru mai multe informatii despre masurile specifice pe care le-am adoptat.
Acest website, aplicatiile noastre si electrocasnicele inteligente nu sunt destinate persoanelor cu varsta sub 18 ani si nici nu colectam in mod intentionat date cu caracter personal de la persoane cu varsta sub 18 ani.
Vom pastra datele dumneavoastra cu caracter personal doar atat timp cat este rezonabil necesar pentru scopurile prevazute in aceasta nota de informare si in conformitate cu legislatia aplicabila. Acest lucru poate include indeplinirea unor obligatii legale, contabile sau de raportare.
Aveti urmatoarele drepturi cu privire la datele dumneavoastra cu caracter personal pe care le prelucram, sub rezerva conditiilor prevazute in legile aplicabile:
• Dreptul de a solicita accesul la datele dumneavoastra cu caracter personal (cunoscut drept ”cerere de acces”) si informatii suplimentare despre modul in care va prelucram datele cu caracter personal conform prezentei Note de informare;
• Dreptul de a solicita rectificarea oricaror date cu caracter personal inexacte sau incomplete;
• Dreptul de a solicita stergerea datelor dumneavoastra cu caracter personal sau restrictionarea prelucrarii datelor dumneavoastra cu caracter personal;
• Dreptul de a va opune prelucrarii de catre noi a datelor dumneavoastra cu caracter personal;
• Dreptul de a retrage orice consimtamant pe care l-ati acordat;
• In anumite circumstante, dreptul de a solicita portabilitatea datelor;
• Dreptul de a depune o plangere la autoritatea de supraveghere a protectiei datelor competenta; si
• Dreptul de a contesta anumite decizii automate pe care le luam in legatura cu dumneavoastra si care produc efecte juridice sau va afecteaza in mod similar intr-o masura semnificativa. De obicei nu desfasuram un astfel de proces decizional automatizat dar, in cazul in care vom face acest lucru, vom comunica clar cazurile in care sunt luate astfel de decizii.
Pentru a va exercita drepturile, va rugam sa ne contactati folosind datele de contact prevazute in sectiunea ”Cum sa ne contactati”.
Autoritatile de supraveghere sunt organisme publice independente, cu competente de investigare si de corectie, menite sa asigure respectarea legislatiei privind protectia datelor. Acestea ofera consultanta si indrumare in materie de protectie a datelor si analizeaza, investigheaza si solutioneaza plangerile referitoare la presupuse incalcari ale legislatiei aplicabile.
Ca regula generala, autoritatea de supraveghere competenta in materie de protectie a datelor este autoritatea din statul membru in care operatorul sau persoana imputernicita relevanta este stabilita. Cu toate acestea, atunci cand un operator sau o persoana imputernicita desfasoara activitati de prelucrare transfrontaliera sau face parte dintr-o intreprindere stabilita in mai multe jurisdictii, autoritatea de supraveghere competenta sau autoritatea principala poate fi determinata in conformitate cu cadrele juridice aplicabile si poate fi situata intr-un alt stat membru.
Lista Autoritatilor nationale de supraveghere a prelucrarii datelor cu carcater personal din Spatiul Economic European (SEE) poate fi consultata accesand acest link.
Tertele parti, ale caror site-uri le puteti vizita facand click pe un link din Site, pot avea politici de confidentialitate mai putin stricte. Nu avem control asupra acestor politici si va indemnam sa cititi declaratiile de confidentialitate ale acestor site-uri inainte de a furniza orice date cu caracter personal.
Utilizam cookie-uri si tehnologii similare pe Site-ul nostru. Un cookie este un fisier de mici dimensiuni stocat pe dispozitivul dumneavoastra atunci cand accesati site-ul nostru. Un fisier cookie contine informatii referitoare la dumneavoastra si vizita dumneavoastra pe Site-ul nostru. Cookie-urile sunt utilizate pentru a asigura functionalitatea site-ului, a identifica utilizatorii si a cunoaste modalitatii in care utilizatorii interactioneaza cu website-urile. A se vedea Nota de informare privind cookie-urile pentru mai multe informatii referutoare la cum utilizam cookies si tehnologiile similare.
Puteti modifica setarile browser-ului dumneavoastra astfel incat cookie-urile sa nu fie acceptate. Puteti afla mai multe cu privire la modalitate de blocare a cookie-urilor prin vizitarea http://www.allaboutcookies.org/. Atentie, daca blocati total cookie-urile, multe website-uri nu vor functiona corect si o parte din functionalitatea pe Site-ul nostru nu va merge deloc.
Puteti gestiona cookie-urile dumneavoastra care sunt setate pe acest website pentru a accesa intreaga lista cookie prin apasarea unui click pe butoanele de mai jos:
Nota noastra de informare privind protectia datelor face obiectul unei revizuiri continue si poate fi actualizata periodic. Daca vom efectua modificari semnificative, va vom notifica prin transmiterea unei informari la ultima dumneavoastra adresa de e-mail cunoscuta, inainte de data la care acestea devin aplicabile.
Aceasta Nota de informare a fost actualizata ultima oara la data de 26.06.2026
Information notice regarding the protection of customer data (EN)
We are delighted that you have shown interest in our company and products. This privacy notice describes how we collect, use and share your personal data.
Please note that this privacy notice applies to all Beko Group Companies as defined below.
We recommend that you read this privacy notice in full to ensure you are fully informed. However, if you only want to access a particular section of this notice, then you can click on the heading below to access the information for that topic.
Your personal data remain protected, being managed by the new controller, Beko Romania, with the same care and responsibility as before, in full compliance with all applicable legal provisions regarding confidentiality and the processing of personal data. This change is purely legal, resulting from the merger by absorption process of companies within our Beko Group.
When we refer to “Beko”, “we” or “us”, we are referring to Beko Romania S.A. and its affiliated companies involved in the processing of your personal data. This means that we are responsible for deciding how we hold and use certain information about you. This information may also be used by Arçelik A.S. (branded Beko Corporate) as well as its subsidiaries.
If you have questions about the processing operations of our ultimate parent company, Arçelik A.S., you can view their privacy policy here.
If you have any questions about how we use your personal data or about this Privacy Notice in general, please contact us using this Form.
We use different methods to collect personal data from and about you including through:
• Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise and when you contact us via our call centres. This includes personal data you provide when you:
• purchase our products or services;
• register products you have purchased, purchase a repair and care plan policy or accept an offer for extended warranties;
• contact us for after-sales services, such as service intervention or product replacements;
• make use of any of our smart appliances;
• have commercial discussions with us, such as entering into business partnerships or where we engage you to provide services to us;
• create an account on our website;
• subscribe to our service or publications;
• request marketing to be sent to you;
• enter a competition, promotion or survey; or
• give us feedback or contact us.
• Automated technologies or interactions. As you interact with our website, we will automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for more information about the cookies we use.
• Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:
• When you have given someone else permission to share with us the information, they hold about you. For example, if you purchase our products via third-party retailers;
• Technical data is collected from analytics providers such as Meta, Tik Tok and Google;
• Contact, financial and transaction data is collected from providers of technical, payment and delivery services;
• Identity and contact data is collected from data brokers or aggregators;
• Identity and contact data may be collected from our insurance and distribution companies.
• We need a small amount of information from our business partners and service providers to ensure that our contract runs smoothly. For example, we need service information and contact details of relevant individuals (such as names, telephone numbers, and email addresses) so that we can communicate with you.
• Contact, usage and profiling data, collected from your Homewhiz account and connected devices may be shared with us by Arçelik A.S.
Where we talk about “personal data” in this privacy notice, this means any information that may be used alone or in combination with other information to identify you.
The types of information we collect are set out below:
• Identity Data includes first name, last name, any previous names, username or similar identifier, marital status, title, date of birth and gender. Copies of documents you provide to us to prove your age or identity where the law requires this. For example, if you send us a request relating to your personal data, we may need further information to verify your identity.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Financial Data includes bank account and payment card details.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.
o Based on your online behaviour, we build your profile through information we know, observe or infer about your preferred content, product and other interests, your demographic information, your situation as a potential owner or buyer of an appliance and related products. We use pseudonymised information that does not include your name or similar information, except in limited cases where your details such as your hashed email address is needed to identify you within third party datasets without actually disclosing your email and allocate your profile to relevant audience segments (also known as “matching”, “data enrichment”, “targeting”) or matching you against our typical customer profile (creating "lookalike audiences").
o Our apps and smart appliances collect personal data, such as: (i) the IP address and domain name of your computer; (ii) the ID, model and serial number of the smart appliances; (iii) the IP address of your home router when connecting a smart appliance to our network; (iv) the type of browser and operating system used; (v) the physical location of your device or smart appliance (as determined, for example, using satellites, mobile phone towers and WiFi signals); and (vi) other information about your online session, such as the Uniform Resource Identifier (URI) addresses of the requested resources, the time of the request, the method used to send the request to the server, the size of the file received in response, the numerical code related to the status of the response received from the server and other parameters relating to the operating system used by your device. After you connect your smart appliance to our network, we may automatically collect information from the smart appliance on a periodic basis, including status (such as whether the smart appliance is off or on, and details about the cycle or function it is performing), instructions that have been entered on the smart appliance, fault or error codes and aspects of its environment that may affect how it operates (such as input voltage, signal strength and air temperature). We may track and collect app usage data, such as the date and time the app accesses our servers, what information has been downloaded to the app, and the instructions that are transmitted to the smart appliance.
• Profile Data includes your email address, purchases or orders made by you including the model and serial number of purchased products, retailers (where you did not buy a product directly from us), and date of purchase, your interests, preferences, feedback and survey responses.
• Usage Data includes information about how you interact with and use our website, products and services. This includes personal data contained in images, audio and/or video you submit or allow the smart appliance to capture. Personal data provided by other parties’ products or services that you connect through our app or smart appliances.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
• When you call our call centres we may collect details of any complaints or comments you make, details of purchases you have made and any products which require servicing (including product code, defects found, repairs, retailer, and cost of extended warranties), and information about your personal circumstances which are relevant to our provision of services. If you are calling to request a product replacement, we may also process your payment information. Please remember that calls to our call centres may be recorded for quality control and internal training purposes.
• Details of your interactions with us through our social media pages. For example, where you enquire about our products or submit other comments on our Facebook wall, we may collect that comment and any personal data contained in that comment (e.g. your social media username and any other profile data associated with the comment).
Special Category Data
There may be circumstances where we need to process more sensitive information about you, which is known as ‘special categories of personal data’. For example, we may collect certain details about your health with your consent (for example, vision or hearing impairment) when we book product repairs for you, if you consider that our engineers may need this information when they visit you to carry out the repairs.
This section tells you how and why we will use your personal data and explains the lawful basis we rely on in each case.
We only use your data in case there is a legitimate legal ground for processing of personal data, such as
• to perform a contract, we have with you;
• comply with legal obligations;
• protect Beko or third parties’ legitimate interests; and
• your consent.
Please remember that if you choose not to share your personal data with us, we may not be able to provide the services or products you have requested.
If you have a connected appliance, to use them effectively, you may download Homewhiz or other similar application provided by Arçelik A.S. or other entity affiliated with us, where your data may be transferred to regions outside the EEA, UK and Ireland. For further information on how your data is managed by Homewhiz and other similar applications, please refer to the application’s Privacy Policy.
We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
| PURPOSE | LEGAL BASIS |
|---|---|
| a) To allow you to register the products and smart appliances you have purchased on the website or elsewhere, also in order to allow us to notify you of any safety issues concerning the registered product or Smart Appliance. | The performance of a contract with you and our legitimate interest. |
| b) To complete the purchase of a product over the phone, or via third-party retailers and provide you with related services under the contract, including customer service, after-sales services (such as home delivery, installation, removal, procurement of spare parts, repair, replacement, etc.). | The performance of a contract with you. |
|
c) To process and manage information requests related to our products and services which you send through the channels made available by us, including our customer service call centres.
In the event that you voluntarily provide unsolicited personal information as part of any of his interactions, this personal information is automatically discarded and is not stored by us in any form (including in aggregate form) or shared with third parties. |
The performance of a contract with you.
Necessary for our legitimate interests to provide you information about our products. |
|
d) To send you marketing communications (in electronic or non-electronic form) regarding our products and services, also bought or registered (by telephone, post, e-mail, SMS, MMS, push notifications and banner on Meta social media platforms and Google platforms); when we are marketing through these platforms, we may also exclude you (or from receiving our marketing communications).
Our brands include: Beko, Arctic, Whirlpool, Beko Professional. |
Necessary for our legitimate interests to provide you with information about products and services we believe you may be interested in and to inform our marketing strategy (where we are lawfully able to rely on legitimate interests as a lawful basis).
Or Consent, having obtained your prior consent to receiving direct marketing communications. |
| e) To carry out market research. |
Necessary for our legitimate interests to study how customers use our products/services and to help us improve and develop our products and services (where we are lawfully able to rely on legitimate interests as a lawful basis).
Or Consent, having obtained your prior consent to receiving direct marketing communications. |
| f) To collect and analyse your history and interests as our consumer (including purchases made, products registered, repair history, complaints, review scores, enrolment in loyalty program, interactions with our advertisements, including those sent by email, interests, demographic data, preferences shown in our preference center) and/or rely upon Meta's or Google's monitoring of your characteristics, behaviours and interests shown on Meta, Tik Tok or Google (included YouTube) social media platforms (e.g. page visitors, age, gender, main city, interests, intent to buy) and to create targeting audiences in our internal platform and on Meta Ireland Limited's and Google's social media platforms, Tik Tok and, in order to send or show you (or exclude from showing you) personalized marketing communications regarding our brands. To do so, we may also combine personal data we collected with personal data collected through tracking technologies. | Consent, having obtained your prior consent to provide you with such information. |
|
g) To carry out analytics across systems where we host your personal data in order to enrich, improve or gain further insight into such data and datasets. This purpose includes activities such as the development and improvement of our applications, products and/or services and their analysis to help us better understand our customers in order to offer the most relevant communications, services, and experiences to them. Also, we may combine these data with data collected through tracking technologies.
The personal data we use for this purpose include: - Products you purchased or registered (time of purchase or registration, product model, purchase price, location of purchase or registration (e.g. whether from a retailer or an ecommerce platform) - Warranties or spare parts you purchased - History of repair in relation to your products or spare parts - Any complaints in relation to your products or spare parts - Scores of reviews you have provided - Enrolment in loyalty program - Interactions with our communications - Delivery and installations you have received from us. |
Consent, having obtained your prior consent to process this information in this way. |
|
h) To send you customer satisfaction questionnaires via email or sms and evaluate your degree of satisfaction with the product purchased or the services you have used, in order to improve the products and services offered to you (including by our suppliers).
The questionnaires will be anonymous, except for the questionnaires relating to the delivery and installation service, in which you will be asked for certain data (such as order number, supplier and product line) necessary to assess the quality of the services provided by our suppliers with reference to individual products/product lines. |
Necessary for our legitimate interest to study how customers use our products/services and to help us improve and develop our products and services (where we are lawfully able to rely on legitimate interests as a lawful basis).
Or Consent, having obtained your prior consent to receiving direct marketing communications. |
| i) To allow you to participate in promotions, prize draws and competitions organized by us or by third parties on our behalf. | Performance of a contract with you. |
| j) Recording and listening to the phone calls you made to the consumer call center, for internal training, documentation, quality control / assurance purposes of the service provided and ensure proper management of complaints and claims. |
Necessary for our legitimate interests to monitor and improve our customer service (where we are lawfully able to rely on legitimate interests as a lawful basis).
Or Consent, having obtained your prior consent to record the call. |
| k) To offer you the purchase of extended warranty (by phone and on the website), if your product or smart appliance is no longer covered by warranty or is only covered by legal warranty. | When such offers are made over the phone when you call us, or when registering your product, we process data to pursue our legitimate interest to provide you information about our extended warranty or the extended warranty of one of our partners or consent where we have obtained your prior consent to provide you with information about our extended warranty. |
| l) To provide extended warranty service purchased by you, including the related phone support services, verification of the coverage period of the purchased product, repair and replacement of the product. | Performance of a contract with you. |
|
m) To analyse the traffic on the Website, to produce aggregate and anonymous statistics for the purpose of optimizing the services provided through the Website (also with the use of tracking technologies).
We may also carry out analytics across systems where we host your personal data in order to enrich, improve or gain further insight into such data and datasets. This purpose includes activities such as the development and improvement of our applications, products and/or services and their analysis to help us better understand our customers in order to offer the most relevant communications, services, and experiences to them. Also, we may combine these data with data collected by you. The personal data we use for this purpose include our communications with you (including email/sms opens, clicks, unsubscribes). |
Your consent prior to the use of tracking technologies. |
|
n) To analyse your behaviour on the Website, your preferences, interests, purchase history, browsing experiences and interactions with our advertisements (including those that are sent by email) in order to create targeting audiences on social media platforms and/or personalize marketing communications that are shown to you or that are shown to individuals with similar interests/characteristics to yours (including on third party sites, including on Meta, Tik Tok social media platforms or when using Google services), as well as to understand and improve the effectiveness of our marketing strategy (also with the use of tracking technologies).
To do so, we may also use the data collected by Meta, Tik Tok or Google, when you navigate their platforms to show you targeted advertising. Where we do this, such targeting and the display of the relevant marketing communications will be entirely managed by Meta, Tik Tok or Google based on cookies that are used on such platforms. Also, we may also combine data collected through tracking technologies with personal data we collected (for example, when you opt-in to receive marketing communications, register, purchase or register a product on the Website, or when you log in or visit Facebook or navigate through Google services e.g., the email). For example, we may use the pixel provided by Facebook to understand your potential shopping interests displayed on the website. We may use cookies to verify the products send you marketing communications with those products. |
Upon having obtained your consent to process this information in this way. |
| o) In the event that you have been redirected to the Website by clicking in an advertisement for our products shown on a third party site (affiliate publishers), evaluate, using tracking technologies, if the source site belongs to one of the affiliate publishers. | Upon having obtained your consent to process this information in this way. |
| p) To provide you with any after sales service such as repairs, replacements or similar. | The performance of a contract with you. |
| r) Carry out activities necessary for the transfers of businesses and business branches, takeovers, mergers, demergers or other transformations and for the performance of such transactions. | Necessary for our legitimate interests in the context of a business reorganisation or group restructuring exercise. |
| s) Prevent fraud and establish liability for cybercrime. | Necessary to comply with our legal obligation and our legitimate interests (to prevent fraud). |
| t) Protect our rights, both in and out of court. | Necessary for our legitimate interests to protect our rights and business. |
| u) Fulfil our legal obligations and respond to requests from competent authorities. | Necessary to comply with our legal obligation. |
| v) To send you service-related communications which are required by law, or necessary to inform you about updates to the services we provide to you. For example, updates to our privacy notice or terms and conditions. | Necessary to comply with our legal obligation. |
| w) To verify your identity or age where the law requires us to. | Necessary to comply with our legal obligation. |
| x) To process special categories of personal data about you for the purpose of booking engineer visits and performing product repairs. | With your explicit consent. |
| y) We may share your personal data with our third-party affiliates and partners where you have opted in to receiving marketing communications from them. | Consent, having obtained your prior consent to share data with such third parties. |
| z) To provide you with a repair, refund, or replacement of the product you have purchased, for its lack of conformity or in case of latent / hidden defects or during your legal warranty period. | Necessary to comply with our legal obligation. |
| aa) For global analysis and reporting purposes. | Based on legitimate interests relating to business development and compliance with local laws and regulation. |
Your personal data is protected by appropriate security measures suitable to ensure the secrecy and security of the personal data. More specifically, we adopt the appropriate administrative, technical, personal and physical measures designed to protect personal data against any loss, theft as well as unauthorized use, disclosure or modifications of the personal data.
We sometimes share your personal data with third parties. The types of third parties with which we share personal data are described below:
Our affiliates
We may share your personal data with our affiliates, who may use your personal data for purposes and in a manner consistent with the information set out in this privacy notice. Arçelik A.S. may disclose your personal data to third parties (such as service providers, agents and public authorities and institutions) where it is necessary for Arçelik A.S. to lawfully carry out its business activities in accordance with the purposes set out above and as required and permitted by applicable law.
Service providers
We may disclose your personal data to companies that provide services to us and our Affiliates. Examples of the types of service providers we work with include:
- IT companies that operate this website on our behalf;
- IT service providers (e.g. e-mail and cloud providers) and systems management and IT maintenance professionals;
- Service providers that enable and provide accessibility services and tools;
- Distributors of our products, suppliers of logistics and delivery services for our products, suppliers of technical assistance services, repair and maintenance of our products;
- Customer relationship management companies who help us manage our contacts database and our communications with you;
- Our network of engineers who provide repair services to the products and services that you have purchased from us.
- Customer services companies who operate and manage our call centres;
- Agencies and providers of services of digital marketing and advertising of our products (for example, Meta Platforms Ireland Limited), reviews and ratings service providers, cookie providers, tracking technologies and web / email analytics services (for example, Google Analytics offered by Google LLC.). These entities work on our behalf as data processors or independent data controllers, as appropriate;
- Electronic payment service providers, in order to manage payments related to your orders. In relation to this processing, the electronic payment service providers will process your personal data as independent data controllers, in compliance with their relevant privacy policies.
Business partners
We may share your personal data with our business partners for their own purposes if it is necessary for providing products and services to you.
We may also pass your personal data to third parties for their direct marketing purposes but only where you have given your consent at the time you supply your personal data.
Professional advisors
We may disclose personal data to professional advisors, such as lawyers, auditors, and insurers, as necessary in the course of the professional services they provide us with.
Third parties where required by law
We may disclose your personal data to a third party if it is necessary to comply with a legal obligation or the decision of a judicial authority, a public authority or a government body or if disclosure is necessary for national security, law enforcement or other issues of important public interest.
Third parties in connection with a business sale
If we make a sale or transfer of assets or are otherwise involved in a merger or business / asset transfer, we may transfer your personal data to one or more third parties as part of that transaction. If a change happens to our business, the new owners may use your personal data in the same way as set out in this privacy notice.
Our service providers, who act as our processors, are required to keep your personal data confidential and are not allowed to use it for any other purpose than to carry out the services they are performing for us.
Other third parties with your consent
We may also share your personal data with other third parties when you consent to such sharing.
META
Meta Platforms Ireland Limited ("Meta Ireland") provides us with an audience-creation service and a tracking technology (pixel) through which personalised advertisements or web forms — through which users can subscribe to commercial communications from our brands — are displayed on the social network. Via the service known as Custom Audience, we transmit your contact details to Meta in order to create an audience of consumers to be targeted with marketing communications on the social platform.
Through the Remarketing/Retargeting services, the pixel (known as the Facebook Pixel) and the Conversions API technology track your behaviour and interests on the website, transmit this information to Meta Ireland, and display — including by combining it with information already held about you — interest-based advertising for our brands' products (known as Website Custom Audience).
For these processing activities, we are the controller, while Meta is our data processor and a data processing agreement has been concluded. The pixel (known as the Facebook Pixel) tracks your behaviour and interests on the website, transmits these to Meta Ireland, and displays to you — including by combining information already held about you — interest-based advertising for our products (known as Website Custom Audience) or web forms for subscribing to commercial communications (known as Lead Ads), either to you or to Meta Ireland users who share common or similar characteristics/interests to you (known as Lookalike Audience).
For the processing carried out jointly in order to show you the above-mentioned advertisements or web forms, we and Meta Ireland act as joint controllers, and for this purpose we have concluded a joint controller agreement setting out our respective responsibilities for compliance with our obligations under the GDPR (available at the following link). Under this agreement, we are responsible for providing you with the information referred to in Articles 13 and 14 GDPR, while Meta Ireland is responsible for responding to your requests to exercise the rights referred to in Articles 15–20 GDPR in relation to the personal data stored by Meta Ireland after processing. In any case, you may direct your access requests or the exercise of your rights in relation to processing carried out as joint controllers to either joint controller.
Beko and Meta Ireland act as independent controllers of your personal data that you provide via the web form through which you subscribe to commercial communications (Lead Ads Service). In addition, Beko uses Meta Ireland's Meta Ads Manager service, through which we send targeted marketing communications on Meta's social media platforms based on selected criteria made available by Meta Ireland.
For transparency purposes, we note that we have no access to the identity or other information of Meta users to whom the marketing communications are displayed. The contact details of Meta Ireland and its data protection officer, as well as further information on how Meta Ireland processes your personal data (including the applicable legal basis and how you can exercise your rights in relation to Meta Ireland), can be found at https://www.facebook.com/about/privacy.
GOOGLE
Google LLC (or its subsidiaries) provides to Beko, within the scope of Google Ads services, with tracking technologies through which personalised advertisements or web forms for subscribing to commercial communications are displayed by Google LLC within its services.
These tracking technologies (remarketing pixel and Google Analytics integrated with Google Ads) track your behaviour and interests on the website and transmit the relevant information to Google LLC. Google LLC may show you — including by combining information it already holds about you — advertisements for our products personalised based on your interests (known as Remarketing), or web forms through which you can subscribe to commercial communications (known as Lead Form), either to you or to Google LLC users who have characteristics and/or interests similar to yours.
For the processing described above (including the processing of your personal data that you provide via the web forms (Lead Form Service)), Beko and Google LLC act as independent controllers. The contact details of Google LLC and its data protection officer, as well as further information on how Google LLC processes your personal data, can be found at https://policies.google.com/privacy.
BING
Our website uses the remarketing function "Bing Ads" of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA ("Microsoft Advertising"). To calculate conversion ads, Microsoft Advertising places a cookie on your computer when you have accessed our website via a Microsoft Bing Ad. This allows Microsoft Advertising and us to recognise that someone has clicked on an advertisement, been redirected to our website, and reached a previously defined landing page (conversion page).
We only learn the total number of users who clicked on a Bing Ad and were then directed to the conversion page. If you do not wish for information about your behaviour to be used by Microsoft, you can decline the placement of cookies. You can also prevent the collection of data generated by the cookie and relating to your use of the website, as well as the processing of such data by Microsoft, by following this link to opt out: http://choice.microsoft.com/de-DE/opt-out. Further information on data protection and the cookies used by Microsoft and Bing Ads can be found on Microsoft's website at https://privacy.microsoft.com/de-de/privacystatement.
For remarketing services, our website collects and stores data using Bing Ads technologies, from which usage profiles are created under pseudonyms. This is a service provided by Microsoft Advertising. This service enables us to track the activities of users on our website who have arrived via Bing Ads advertisements. When you reach our website via such an advertisement, a cookie is placed on your computer. Our website integrates a Bing Universal Event Tracking (UET) tag — a piece of code that, in conjunction with the cookie, stores among other things the time spent on the website, which sections of the website were visited, and which advertisement led the user to the website. You can prevent the collection of data generated by the cookie and relating to your use of the website, as well as the processing of such data, by disabling the placement of cookies.
PINTEREST
Our website uses a pixel (Pinterest Tag) from Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) ("Pinterest"). The pixel enables information about your browsing behaviour to be collected, stored, and analysed in pseudonymised form. This information may be attributed to you with the help of additional information that Pinterest has stored about the user — for example, by virtue of holding an account on the "Pinterest" social network. Pinterest analyses browsing behaviour using an algorithm and can subsequently display targeted product recommendations as personalised advertising banners on the user's Pinterest account. Pinterest may also combine the information collected via the pixel with further information collected by Pinterest from other websites and/or in connection with use of the "Pinterest" social network, thereby creating pseudonymised usage profiles.
For remarketing services, our website uses Pinterest's conversion tracking technology, the "Pinterest Tag". If you have arrived at our website from a Pin on Pinterest, we place a cookie on your device that interacts with a likewise implemented "tag" in the form of JavaScript code from Pinterest. When a user is redirected from a Pin on Pinterest to our website, the Pinterest Tag records certain user actions predefined by us and can track these (e.g. leads, search queries on the website, views of product pages).
As a result of our collaboration, we also process your personal data as joint controllers. To safeguard your rights and in compliance with the requirements of the GDPR, we have concluded an agreement that establishes rules for the processing of your personal data. We address the most important questions for you below. Further details can be found in the joint controller agreement concluded between Pinterest and us. The text of this agreement can be found here under Privacy. Your point of contact for rights such as access or erasure is Pinterest. We have jointly agreed on how we ensure your rights and have specified in detail which obligations each party fulfils in order to meet the requirements of the GDPR. This concerns in particular the exercise of data subjects' rights and the fulfilment of information obligations under Articles 13 and 14 GDPR. You may contact each company involved individually regarding the processing of your data and assert your rights. Further information on data processing by Pinterest is available from Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; Privacy Policy: https://policy.pinterest.com/de/privacy-policy.
TIK TOK
TikTok Technology Limited provides our company with tracking technologies (TikTok Pixel) and advertising, remarketing, targeting, and audience expansion services (Lookalike Audiences), through which personalized video advertisements are displayed on the TikTok social media platform based on your interests and browsing behavior on our website.
Through the TikTok Pixel technology, information relating to your actions on the website (such as product views) is transmitted to TikTok in order to optimize our marketing campaigns, measure their effectiveness, and display Remarketing/Retargeting advertisements for our brands' products.
We may also use Custom Audience services (through the secure transmission of contact data) and Lead Ads services (web forms used to subscribe to our commercial communications), which may be displayed either to you or to TikTok users who share common or similar characteristics and interests with you (services known as Lookalike Audience).
For the purpose of collecting and transmitting data through TikTok Pixel, we and TikTok Technology Limited act as joint controllers and have entered into a specific agreement that defines each party's responsibilities in accordance with the GDPR. TikTok is responsible for ensuring your rights in relation to the data stored on its platform after transmission. We also use TikTok Ads Manager services to deliver targeted advertising content based on demographic and interest-based criteria made available by the platform, acting as independent controllers for the subsequent processing activities. Detailed information about how TikTok processes your personal data can be found in TikTok's Privacy Policy.
When we share your personal data with our affiliated companies or other companies with whom we contract (as described in 'Who do we share your personal data with?'), these companies may be located outside the UK and the EEA. In particular, your personal data may be transferred to our affiliates located in Turkey.
If we transfer your personal data outside the UK or EEA we will take steps to ensure that your data will receive the same level of protection as if it was being processed within the UK or EEA, as applicable. For example, we may ensure there is an adequacy regulation in the country to which we transfer your data to ensure you will have the same data protections rights as in the UK or the EEA, we may agree with the entity we transfer your data to, to follow the same set of rules when processing your personal data (these rules are called "binding corporate rules") or we may include standard contractual clauses adopted by the European Commission in our contracts with third parties or our group companies to ensure there are safeguards in place to protect your personal data. Please contact us using the details in 'How to contact us' for more information about the specific measures we have taken.
This website, our apps, and smart appliances are not addressed to persons under the age of 18, nor are we knowingly collecting personal data from persons under the age of 18.
We will only keep your personal data for as long as reasonably necessary for the purposes set out in this privacy notice and in accordance with applicable laws. This may include satisfying any legal, accounting, or reporting requirements.
You have the following rights with respect to your personal data that we process, subject to conditions set out in the applicable laws:
- To request access to your personal data (commonly known as a "subject access request") and to certain additional information about our processing of your personal data that this privacy notice is designed to address;
- To request the correction of any inaccurate or incomplete personal data;
- To request the erasure of your personal data or the restriction of the processing of your personal data;
- To object to our processing of your personal data;
- To withdraw any consent you have given or unsubscribe from email notifications;
- Under certain circumstances to demand data portability;
- To lodge a complaint with the applicable data protection supervisory authority; and
- To contest certain automated decisions we make about you that have legal or otherwise similarly significant consequences. We do not typically carry out such automated decision-making but, if we do, we will make it clear where such decisions are being made.
To exercise your rights, please contact us using the contact details listed in 'How to contact us'.
Supervisory authorities are independent public bodies with investigative and corrective powers to ensure compliance with data protection legislation. They provide advice and guidance on data protection matters and examine, investigate and adjudicate complaints concerning alleged infringements of the relevant legislation.
As a general principle, the competent supervisory authority for data protection matters is the authority of the Member State in which the relevant controller or processor is established. However, where a controller or processor carries out cross-border processing activities or forms part of an undertaking established in multiple jurisdictions, the competent or lead supervisory authority may be determined in accordance with applicable legal frameworks and may be located in another Member State.
The national supervisory authorities of European Economic Area (EEA) Member States can be accessed via the following link.
Third parties, whose sites you may visit after clicking on a link from this website, may have less stringent privacy policies. We do not have control over these policies and urge you to read their privacy statements before providing any personal data to such sites.
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Our privacy notice is subject to continuous review and may be updated from time to time. If we make material changes, we will notify you by sending you a notice to your last known email address prior to its effective date. This privacy notice is current as 26.06.2026
